Typeform vs Google Form vs BlockSurvey - A Quick Comparison on Features

Bottom line: Typeform wins on polished, template-rich form design; Google Forms wins for a quick, free, no-frills option; but if privacy, data ownership, and security are what matter most, BlockSurvey is the clear choice.

Choosing an online form builder gets harder the more options you find. This comparison looks at two of the most popular tools, Typeform and Google Forms, and adds a third contender to the mix: BlockSurvey. For a deeper look, see our Typeform vs BlockSurvey comparison.

This post breaks down the pros and cons of each tool so you can pick the one that fits your business needs and improves how you collect data. Here is how the three compare.

Key features to consider when analyzing survey tools

Several features affect how well a survey tool works for you. Here are the main ones to look at when comparing them:

• Privacy: Ensure that the survey tool prioritizes data privacy and offers strong security measures.
• AI-driven Surveys: Assess whether the survey tool provides AI-driven features that can improve your survey experience.
• Question Types and Skip Logic: Consider the range of question types available in the survey tool. Look for multiple-choice, open-ended, rating scales, and other question types that align with your survey objectives.
• Data Ownership: Evaluate how the survey tool handles data ownership. Ensure that you retain ownership and control over the data you collect.
• Templates: Templates can save time and effort in designing professional-looking surveys and ensure a consistent survey experience for respondents.

Privacy

Typeform: Typeform has privacy policies in place, but its history of data breaches carries a potential risk. It does take privacy seriously and offers security measures such as SSL/TLS encryption and GDPR compliance, though it is worth being aware of the possible vulnerabilities and the risks that come with them. Check how much you can customize data collection so it aligns with your specific privacy needs.

Google Forms: Google Forms also ensures privacy through secure data storage and encryption. However, as a Google product, it is subject to Google's privacy policies and data handling practices.

BlockSurvey: BlockSurvey puts a strong emphasis on user privacy and data protection. BlockSurvey enables digital rights for the users. Meaning, the account or identity ownership and data ownership are with the user and not with the platform provider. With BlockSurvey, all your data is encrypted end to end and you hold the keys for it. This prevents data breaches, leaks, and harvesting trust issues, and that in turn increases response rates. Wufoo, on the other hand, doesn't offer the same level of data security.

AI-driven surveys

Typeform: Typeform offers limited AI-driven features such as smart question branching and conditional logic. It can automatically skip or show questions based on respondents' previous answers.

Google Forms: Google Forms does not provide extensive AI-driven survey features. It focuses more on basic survey functionalities without advanced automation capabilities.

BlockSurvey: BlockSurvey is the only online survey tool that uses AI to help create online surveys. When you need to build a survey but can't come up with the right questions, its AI can suggest questions based on your topic, which helps when you are stuck. That way you spend less time staring at a blank form and get a working survey together faster.

Question types and skip logic

Typeform: Typeform offers a wide range of question types, including multiple-choice, open-ended, rating scales, and more. It provides intuitive skip logic, allowing you to create dynamic surveys that adapt based on respondents' answers.

Google Forms: Google Forms provides a variety of question types, including multiple-choice, checkboxes, and text fields. It also offers skip logic functionality to customize the survey flow.

BlockSurvey: BlockSurvey supports essential question types such as multiple-choice, short-answer, and long-answer. Though the platform focuses on secure data collection It also supports all complex survey logic like skip logic, branch logic and conditional logic.

Data ownership

Typeform: Typeform considers you the owner of your data. You have control over how the data is collected, stored, and used. However, Typeform may retain the data for analysis and product improvement purposes.

Google Forms: As a Google product, Google Forms retains ownership of the data you collect. While you have access to the data, Google's terms and policies govern its usage.

BlockSurvey: BlockSurvey prioritizes data ownership and privacy. Your survey data is encrypted end-to-end, so you keep full control and ownership of it. Even BlockSurvey can't read it. BlockSurvey cannot access or sell your data.

Templates

Typeform: Typeform offers a wide variety of visually appealing and customizable templates. It provides templates for different industries and use cases, making it easy to create professional-looking surveys.

Google Forms: Google Forms provides a range of basic templates that cover common survey needs. While the design options are more limited compared to Typeform, it offers simplicity and ease of use.

BlockSurvey: BlockSurvey offers a collection of clean and modern templates suitable for various survey purposes. 1000+ Ready to use templates under various categories are available in BlockSurvey.

To conclude

Across these areas, BlockSurvey comes out ahead for anyone who puts privacy first. It relies on end-to-end encryption and stores data that even BlockSurvey itself can't access, which gives you a trustworthy platform for running surveys. Typeform and Google Forms each offer useful features, but BlockSurvey leads on data ownership, privacy, and security, which makes it the better fit for those who want an effective and reliable survey tool.