How to conduct a customer Churn Survey
BlockSurvey is a web survey tool that helps you collect customer feedback with more flexibility and more power. It also has specific tools to build churn surveys quickly. This type of survey doesn't only give insights into why customers leave, it can also help you find points in the sales funnel where potential customers drop off, and where your sales team should focus their activity for better results. Before we start to build our first churn survey, let's understand the churn survey in detail and how to prevent customer churn.
What is a churn survey?
Churn surveys extract feedback from your customers and users canceling or depreciating service with your business, giving an excellent chance to further discover areas that might easily help one improve more to prevent more "churn." They are also called as retention surveys, and cancellation surveys.
Churn Surveys get sent out automatically when a customer drops their contract or subscription with a specific company. The minute the customer cancels, an email is triggered by our marketing team's software, Autopilot, and the client (or ex-client, to be exact) receives the survey, secured in an email. Or you can integrate a survey widget during the time of cancellation if it is a digital product.
Now that we know the basics let's dive in to know a lot more about the churn survey!
How to create a churn survey?
It's straightforward to make a churn survey! All you gotta do is follow some elementary steps to get your survey!
- Ask one question at a time keeping in mind that the question needs to be very specific and to the point on why the customer is canceling or terminating.
- Link this survey to your web app if it is a digital product.
- Once you're done with it, make some integrations to receive alerts when the survey gets the submission.
- Analyze the data collected and see room for improvements to reduce churn.
And voila! You're done.
Wait, if you want to just get started in under a minute, use our churn survey template.
You can pick this is up from our 'Templates' for free. Just modify it to suit your business.