White Label Your Survey With Your Company URL and Logo

White label surveys are a practical way to strengthen your online marketing. They can lift conversion rates, and they help build customer loyalty by improving your survey response rates and giving customers and fans something worth sharing. This page explains what they are and how they can help your business.

What is a white label survey?

A white label survey is customized for your brand and carries your organization's identity. It lets companies, consultants, and others use expert, professional surveys without paying to build them from scratch.

Many organizations and enterprises rely on it to keep branding consistent across the tools and services they use. When you show your own brand instead of a third party's platform branding, customers trust the experience more. Consider what that means for a customer: they are sharing data with your company, not with the platform provider.

For example, you can host the survey on your own domain, such as "survey.organizationname.com," add your organization logo at the end of the survey, and give it a title like "Survey by [your organization name]." That makes you the publisher of the survey instead of a generic form on a website run by SurveyMonkey or another platform provider.

Building your white label on surveys is good for branding and promotion. It helps your company grow and gives you a better chance of collecting quality responses from participants.

Also Read: Skip Logic Survey.

What's the difference between white label and private label?

The difference between white label and private label is subtle, which is why the two terms get confused so often. A private label is a trademark, a brand sold exclusively through one retailer. White label is a nonexclusive product that is sold to several retailers.

Benefits of white label surveys

White labeling comes with several benefits. Here are six you can expect when you switch to it, and they apply to white label surveys too.

• White labeling increases the visibility of your business. If your business offers various services or products from third parties, paying to white label those products is a good way to spread your brand name without being pushy, and it raises public awareness of your brand.
• White labeling strengthens client loyalty. The third-party items you white label and add to your offering are reliable and well made. Each time a customer uses your white labeled product and sees your name on it, they associate it with convenience and quality, and their loyalty to your brand grows.
• White labeling lets you take advantage of specialist work. Suppose third-party developers have the focus and expertise to improve a product. You can pay for the white labeling rights and put your brand name on their quality work.
• White labeling gives your brand a finished product. Most third-party products have already been through beta testing, updates, review, and plenty of other fine-tuning. Instead of dealing with the pain of launching your own item, you can use a polished product with your name on it.
• White labeling saves you both time and money. Building your own product from scratch can look like a good idea at first, but unless you have done it successfully before, you probably do not realize how much effort and how many resources go into creating an original product. Why waste time reinventing something that already works when you can white label it?
• It gives you the freedom of choice. White labeling opens up plenty of options for your business. Run a restaurant and want to offer your guests a simple house wine? Many vineyards would be glad to have a steady bulk buyer, so you can pick and choose until you find the right wine for your restaurant. That is a common situation in almost every industry. There is no need to waste time building a single product when you can choose from many options and white label instead.

Also Read: How to do Confidential Surveys?.

What are the advantages of using white label surveys?

White label surveys carry several added advantages. The two biggest are these:

• Branding and custom URL: If you want to build your brand name, white label software providers give you a quick and effective way to get it in front of potential customers. When customers and potential viewers see your name on the software, your business looks reliable and stable. It also earns better feedback from customers, and that credibility helps you grow and expand your business quickly.
• Time saver: A white labeled survey saves time because the software is ready to use right away. It has already been developed and tested. You just unpack it and get going.

BlockSurvey and white label survey software

BlockSurvey is an online survey tool focused on data privacy and security. That is the heart of it, but BlockSurvey does not stop there. It is a true white label survey software. Here is the list of white label features.

1. Custom company URL, for example survey.your-company-name.com
2. Custom link previews for sharing on social media.
3. Add your own fonts.
4. Add your customized logo to the survey.
5. Add your branding colors and style to match your brand.
6. Add your email provider to send transactional emails.

White Label Surveys for Agencies and Consultants

Agencies, research consultants, and freelancers often need to run surveys that look like they belong to the client, not to the survey tool. White labeling in BlockSurvey lets you publish surveys under your own brand and domain, so respondents see your identity end to end.

With BlockSurvey, you can:

• Serve surveys on a custom company URL, for example survey.your-company-name.com.
• Add your own logo to the survey.
• Apply your brand colors and style so the survey matches your brand.
• Add your own fonts.
• Set custom link previews for sharing on social media.
• Add your own email provider to send transactional emails from your address.

Turning on white labeling removes BlockSurvey's branding from a survey and replaces it with your own logo, custom domain, and brand colors. BlockSurvey includes white labeling as part of all of its survey plans, rather than as a separate add-on, so agencies can brand client work without moving to a higher tier just to remove a logo.

How White Label Features Compare Across Survey Tools

The table below shows which white-label capabilities each tool documents. Availability often depends on the plan tier, which is noted where the vendor states it.

Capability	BlockSurvey	Typeform	SurveyMonkey	Jotform	Google Forms
Survey on your own custom domain or subdomain	Yes	Yes, on higher tiers, via CNAME	Limited: white-label URL uses research.net; custom subdomain is Enterprise only	Yes, on Enterprise, via custom domain	No
Remove the tool's own branding from the survey	Yes	Yes, on paid plans	Yes, hide the footer on paid plans	Not documented on its white-label page	No
Add your own logo and brand colors	Yes, logo, colors, and fonts	Yes	Yes, via themes	Yes, logo and color palette	Limited: header image and theme color only
White labeling included on all plans	Yes, included on all survey plans	No, gated to higher tiers	No, paid plans and Enterprise for a custom domain	No, Enterprise only	Not available

How to Set Up a Custom Domain for Your Survey in BlockSurvey

A custom domain lets your survey load on a subdomain you control, such as survey.your-company-name.com, instead of a shared survey URL. In BlockSurvey, custom domain setup is done from the Branding tab on your survey's Settings page.

1. Open the survey you want to brand and go to its Settings page.
2. Open the Branding tab, where custom domain setup lives.
3. Enter the subdomain you want to use, for example survey.your-company-name.com.
4. At your DNS provider, create the record that points that subdomain to BlockSurvey, using the exact target shown in the Branding tab.
5. Save the domain, then return to BlockSurvey and verify the domain. DNS changes can take time to propagate before the domain resolves.
6. Once verified, publish the survey and open the custom URL to confirm it loads under your domain.

How to Remove Third-Party Branding From Your Surveys

Removing third-party branding means respondents no longer see the survey tool's name or logo on your survey. In BlockSurvey, this is handled by white labeling from the same Branding tab.

1. Open the survey's Settings page and go to the Branding tab.
2. Enable white labeling, which removes BlockSurvey's branding from the survey.
3. Upload your own logo and set your brand colors and fonts so your identity replaces the default styling.
4. Optionally add your custom domain and email provider so the survey link and transactional emails also carry your brand.

Summary: white label surveys

White label surveys are a strong feature that can help you and your company grow. At BlockSurvey we understand their value, and we want our customers to get the most out of the white label survey feature.

Interested in other BlockSurvey features? Visit BlockSurvey features template gallery.