Social Media Gating for Forms & Surveys

Traditional surveys are a gamble when businesses and communities want better insights. You can collect plenty of responses without knowing whether they came from the people who actually matter to you.

BlockSurvey's social media gating feature lets you collect feedback only from verified users. It targets your data collection by verifying each respondent's social media identity.

What is social media gating, and how does it work?

Social media gating restricts survey access based on a user's verified social media identity. It works in four steps:

• Choose your social platform: Pick the platform you want to verify. Options include X (Twitter), Discord, Telegram, Mastodon, Farcaster, and GitHub. Choose based on where your target audience is most active.
• Gate access by social identity:   Once gating is on, users connect their accounts, and only those who prove their social identity can move forward.
• Grant access: Verified users reach the survey and submit their responses.
• Restrict access: Unverified users cannot participate.

Why use social media gating? What are the advantages?

In a large open community, most members are pseudonymous, so you cannot tell whether they are real people. Surveying that kind of audience carries a risk of attacks. In a Sybil attack, malicious actors create fake accounts to skew survey results. Social media gating makes this much harder by requiring real, verified identities.

Social media gating adds several advantages to your surveys:

• Target audience: Verifying identity on specific platforms lets you filter out irrelevant responses.
• Better quality and insight: You reduce the risk of unreliable data. Social media gating helps block "Sybil attacks", which matters most for surveys with rewards or incentives. You gather more reliable data that reflects your audience's real opinions.
• Increased engagement: Users often feel their contribution matters more when their identity is verified, which makes for a more engaged participant pool.
• Community building: Gating builds a sense of community among your audience. Participants feel like trusted members who provide useful insights.
• Fair reward distribution: When you offer rewards for participation, gating sends them to real participants instead of bots.

How to set up social media gating in BlockSurvey?

Setting up social media gating in BlockSurvey takes a few steps:

1. Choose your network: Select the social media platform. BlockSurvey supports token gating for X (Twitter), Discord, and GitHub. Support for more networks like Mastodon, Telegram, and Farcaster is on the way.
   
   
2. Set conditions: Define the verification requirements under the social media gating tab.
   
   
3. Multiple conditions (optional): Add more requirements if you need them.
4. Publish and test: Publish your survey, open the BlockSurvey URL, and run a test submission by verifying your own social identity. Once it works, share the URL and ask your respondents to participate.
5. Submission process: Verified users can access and complete the survey.

Available social identity components and gating types in BlockSurvey

BlockSurvey offers several social identity verification options, so you can gate access based on specific user criteria across platforms. These are the available social identity question components and their supported gating types:

• Twitter: Following count, Followers count, Account Age, Allowlist
• Discord: Account Age, Check for Server ID, Check for Role ID, Allowlist
• GitHub: Following count, Followers count, Account Age, Following, Starred, Contributed, Allowlist
• LinkedIn: (Social gating coming soon)
• Reddit: Account Age, Link Karma, Comment Karma, Awarder Karma, Awardee Karma, Total Karma, Allowlist
• Farcaster: Allowlist
• TikTok: Allowlist

These components help your survey reach the right audience.

Use Cases

• Airdrops and whitelist processes: Web 3 projects often run airdrops to distribute tokens or reward loyal supporters. With social media gating, project owners can make sure only real people who meet the criteria take part, which builds a stronger community.
• Token airdrop eligibility: Crypto projects can verify participants for token airdrops so that only genuine users who meet the criteria receive tokens.
• Web3 developer community feedback: Blockchain projects can gather feedback from verified developers on platforms like GitHub.
• Exclusive event registrations: Event organizers can make sure only verified participants register.
• Market research for product development: Companies researching new products can collect feedback from real customers instead of bots.

Conclusion

BlockSurvey's social media gating addresses a core problem with traditional survey methods. By verifying social media identities, businesses and communities can reach the right audience and collect higher-quality data with more useful insights.

Try BlockSurvey's social media gating to improve the accuracy and value of your form or survey. It filters out irrelevant responses, protects data quality, and gives you a clearer picture of what your audience actually needs.

Running a Web 3 company that needs a token-gated survey? Read more!