How to increase survey participation with an engaging Welcome Screen

Struggling with low survey response rates? Your survey’s Welcome screen plays a crucial role in setting the right first impression. A well-designed Welcome screen can increase survey participation, improve response rates, and encourage more meaningful engagement. The Welcome screen creates the first impression on your surveys, so it should be warm and inviting instead of boring and bland.

In this blog let's see how to turn that static welcome screen into a participation magnet to increase survey response rates.

Why Do Respondents Drop Off at the Welcome Screen?

Several factors contribute to respondents leaving a survey at the welcome screen:

• Overwhelming text: Long paragraphs can discourage participants from starting the survey.
• Unclear purpose: If respondents don’t understand why they should participate, they may exit.
• No estimated completion time: If participants don’t know how long the survey will take, they may hesitate.
• Lack of incentives: If there’s no motivation to complete the survey, engagement drops.

Strategies for an Engaging Welcome Screen

To maximize engagement, consider the following strategies:

• Use a brief, engaging message that explains the survey’s purpose. Avoid long paragraphs; use bullet points for clarity.
• A short introduction video explaining the survey’s importance can capture attention and build trust.
• If respondents will receive a reward, mention it clearly to boost participation. Ensure incentives align with the audience’s interests.
• Reassure respondents that their information will be handled responsibly to build confidence.

How to Set Up a Welcome Screen in BlockSurvey

Follow these steps to create an engaging Welcome screen in BlockSurvey:

1. Go to the Design screen of your survey.
2. Add a Welcome screen to your survey and enter the Welcome screen content, keeping it concise and engaging.
3. Add an image or video by clicking Add Image.
   
   
4. Showcase rewards or prizes:
   • Click on Add Prize Gallery.
   • In the Prize Gallery popup, click on Add Images.
   • Fill in the prize amount, title, and description.
   • Optionally, you can also add general participation prizes if applicable.
     
     
5. Publish and test your survey by submitting test responses to ensure a smooth experience.
   
   

Conclusion

The first impression matters! By optimizing the Welcome screen with clear messaging, personalization, and an engaging design, you can significantly increase survey response rates. Try these strategies in BlockSurvey and boost survey participation effortlessly.