Trusted by
Trusted Insights from the World’s Leading
Web3 Research Community
ProtocolPanel is a high-quality, 100% human-verified online survey community developed by Protocol Theory the world's leading consumer research company dedicated to Web3 and digital assets. With over 250,000 vetted, engaged participants worldwide, ProtocolPanel delivers reliable, authentic insights free from bots or fake identities. Trusted by top global brands, ProtocolPanel empowers builders, innovators, and Web3 marketers with precise, actionable data to inform smarter decisions.
Key stats
250,000+
Members
120
Countries
Key countries
- USA
- UK
- Australia
- NZ
- Canada
- Germany
- India
- Mexico
- France
- Spain
- Italy
- Ireland
Respondents from over 120 countries, with 83% of participants from the above countries.
43%(107k)
Men
56%(140k)
Women
100% human-verified, authentic data—free from bots or fake identities.
250k+
engaged and active participants
that delivers reliable, authentic insights free from bots or fake identities.
Use this audience for
- UX Research
- Concept Testing Research
- Product Validation Research
- Customer Journey Research
- Customer Loyalty Research
- Persona Research
- Pricing Research
- Go-to-market Research
- Competitive Landscape Research
- Brand Awareness Research
- Brand Perception Research
- Advertising Effectiveness
- Message Testing
- User Segmentation Research
What makes them interesting
- 38%view themselves as opinion leaders on new technology products, within their social circles
- 61%say it is Moderately to Extremely Important to have access to the latest technology
- 38%say they are comfortable taking risks on new technology products, even if they might not work perfectly
- 59%use generative AI applications
- 76%play videogames 66k+ have experience with VR, AR, or mixed reality technologies
- 60%first purchased crypto between 2020-24; 27% between 2017-19; 13% in 2016 or earlier
- 24%have used crypto to pay for goods and services, with half (12%) being peer-to-peer
- 37%of participants have an annual personal income of $60,000 USD or higher
Unrivaled expertise in global consumer
and Web3 user research
The Protocol Theory team brings decades of experience from some of the world’s leading market research and consumer insights companies, including Nielsen, Kantar, Ipsos, and FocusVision (now Forsta). This unparalleled expertise underpins ProtocolPanel, ensuring you receive data and insights of the highest quality, backed by industry best practices and innovative methodologies.