16 Best Gravity Forms Alternative

The best Gravity Forms alternative in 2026 is BlockSurvey, a privacy-first form and survey builder that encrypts every submission end-to-end (even we can't read your responses) while still giving you flexible, customizable forms.

Gravity Forms is a popular form builder, but it isn't the best fit for everyone. If you want a more flexible, customizable, and user-friendly form building experience, this guide covers the main options. Below is a handpicked selection of top Gravity Forms alternatives for creating forms and surveys, with pricing, key features, and drawbacks for each so you can compare them side by side and pick the one that fits your team.

Why look for a Gravity Forms alternative in 2026

Gravity Forms can be difficult to use and lacks certain features that other form builders offer. Users have reported issues with the interface being confusing and unintuitive, as well as limited design options. Some have also mentioned that Gravity Forms can be pricey compared to other options on the market.

There could be several reasons why someone might be looking for Gravity Forms alternatives. Some of the common reasons are:

Cost: Gravity Forms can be expensive for some users, especially for small businesses or individuals who don't need all the advanced features offered by the plugin.

Feature requirements: While Gravity Forms offers many features, some users may require more specialized features that are not available in the plugin.

User experience: Some users may find Gravity Forms interface difficult to use, and they may be looking for a more user-friendly alternative.

Integration: Gravity Forms may not integrate well with some other plugins or services that users need to use in their workflow.

The specific reasons teams are leaving Gravity Forms right now:

• No free tier at all. Every notable competitor (WPForms, Typeform, Fluent Forms, BlockSurvey) offers some free usage; Gravity Forms doesn't, which makes it a harder sell for small teams and individuals on price alone.
• No built-in privacy or encryption layer. Gravity Forms requires WordPress + hosting, and form data sits in your WordPress database in plaintext by default, a direct contrast to a platform built around end-to-end encryption.
• A dated, developer-oriented admin UI. Reviewers note it "doesn't look as pretty or intuitive" as newer builders, and the settings area is hard for novices to follow.
• Add-on costs stack up. Features like payment gateways, Zapier, and advanced conditional logic across multi-step forms require the Pro tier or above, pushing real total cost above the sticker price.
• A serious July 2025 security incident. Attackers compromised Gravity Forms' official download channel and injected a backdoor into common.php in versions 2.9.11.1/2.9.12, affecting over 1 million WordPress sites and enabling unauthorized admin-account creation and remote code execution.

Gravity Forms ratings: ★★★★★ 4.7/5 on G2 (238 reviews) · ★★★★☆ 4.6/5 on Capterra (~86-89 reviews). Reviewers consistently praise its flexibility and support, but frequently flag the price of add-ons and the lack of a free tier.

BlockSurvey

BlockSurvey, is a survey platform built for people who care about privacy and security. If you need a reliable and secure way to create and manage surveys, forms, and questionnaires, BlockSurvey is designed for exactly that. What sets BlockSurvey apart from other survey platforms is its focus on user privacy.

It doesn't stop there. BlockSurvey includes a range of features for building detailed, engaging surveys. With customizable templates, advanced question types, and dynamic logic options, you can create surveys tailored to your audience's needs, and you can do it without compromising on privacy or security.

Why BlockSurvey is the best alternative

Data privacy:

BlockSurvey puts a strong emphasis on user privacy and data protection, and it gives digital rights back to users. Account or identity ownership and data ownership stay with the user, not with the platform provider. With BlockSurvey, all your data is encrypted end to end, and even we can't read your responses. This helps prevent data breaches, leaks, and harvesting, which in turn tends to improve response rates. It's a direct contrast to Gravity Forms, where form entries sit in your WordPress database in plaintext with no built-in encryption layer.

1000+ Templates

BlockSurvey has over a thousand free templates you can use to create surveys. You can build anything from contact forms to online surveys using the pre-made templates, without having to write your own questions from scratch. The templates are free, so you can put together a survey quickly whenever you need one.

AI-powered surveys:

BlockSurvey is the only online survey tool that uses AI to help create online surveys. When you need to make a survey but can't settle on the right questions, its AI can suggest questions based on your topic, which helps when you're stuck. That way you can draft a survey without starting from a blank page.

Advanced question types and logic:

BlockSurvey offers a variety of question types and advanced logic options, enabling you to create highly tailored surveys. With features like skip logic, branching, and piping, you can create dynamic, personalized surveys that keep respondents engaged.

Complete data ownership:

With BlockSurvey, users own their data and have full control over how it's used and shared. This means that data is not stored on BlockSurvey servers, and users can export, delete, or transfer their data at any time. This keeps sensitive data transparent and under your control.

White-label your surveys:

The white label feature of BlockSurvey lets users customize the appearance of their surveys and forms with their own branding, logos, and color schemes. This gives their surveys a consistent, professional look and supports brand recognition and credibility.

Customer support:

BlockSurvey offers responsive customer support so users get the assistance they need when they need it. From detailed documentation to prompt and friendly support staff, BlockSurvey is committed to helping you succeed, all without requiring you to manage a WordPress install or hosting stack the way Gravity Forms does.

Pricing and affordability:

BlockSurvey offers a free plan plus paid plans. See blocksurvey.io/pricing for current plan details and limits. Unlike Gravity Forms, which has no free tier at all and charges $59 to $259 per year in add-on-gated WordPress plugin licenses, BlockSurvey lets you get started at no cost.

On features, customization, data privacy, and overall user experience, BlockSurvey is a strong alternative to Gravity Forms, especially if you want a hosted platform with encryption built in from day one and no WordPress dependency. If you're choosing a survey platform for your organization, it's worth trying BlockSurvey to see how it works for you.

BlockSurvey vs Gravity Forms: pros and cons

BlockSurvey pros:

• End-to-end encryption on every response, so even BlockSurvey can't read your data
• Free plan available, no WordPress or hosting required
• 1000+ ready-made templates and AI-assisted survey creation
• Full data ownership: export, delete, or transfer your data anytime

BlockSurvey cons:

• Newer platform than Gravity Forms, which has been building its WordPress add-on ecosystem since 2009
• Not a native WordPress plugin, so it won't hook into WP-specific workflows the way Gravity Forms does

Gravity Forms pros:

• Mature, highly flexible form builder with deep conditional logic, calculations, multi-page forms, and file uploads. One of the oldest and most established WordPress form plugins (since 2009)
• Strong customization for developers and native WordPress integration
• Large, mature add-on ecosystem covering payments, CRM, email marketing, and workflow automation
• Well-regarded customer support and extensive documentation, knowledge base, and tutorials

Gravity Forms cons:

• No free version at all; every notable competitor, including BlockSurvey, WPForms, and Typeform, offers some free usage
• No built-in encryption or privacy layer; form data sits in the WordPress database in plaintext by default
• Dated, developer-oriented admin UI that newer users can find hard to navigate
• Heavy reliance on paid add-ons (Zapier, payment gateways, advanced conditional logic) to access features other tools bundle for free or at lower cost
• Suffered a supply-chain security incident in July 2025, in which attackers compromised the official download channel and injected a backdoor affecting over 1 million WordPress sites

Best for: Gravity Forms is best for WordPress developers who already run their site on WordPress and want deep, code-level control over forms, and who don't need built-in encryption. BlockSurvey is best for privacy-conscious teams, HIPAA/GDPR-sensitive use cases, and anyone who wants a hosted platform with encryption by default and no WordPress dependency.

Comparing the two? See BlockSurvey's current plans and pricing.

Paperform

Paperform is a versatile form builder that allows you to create conversational forms that engage your users. The tool offers advanced features such as payment processing, custom branding, and conditional logic. With this platform you can create basic forms, payment forms and every other forms easily. Paperform is beneficial to businesses because it allows you to create professional-looking forms quickly.

Key features:

• Conversational forms
• Payment processing
• Custom branding
• Easy third-party intergrations

Drawbacks:

• Paperform can be a bit pricey compared to some other form builders.
• The form builder may not be as intuitive for beginners as some other options.

Pricing:

Essentials $20/month; Pro $40/month; Agency $135/month

Cognito Forms

Cognito Forms is a form builder that offers advanced features such as calculations, conditional logic, and repeating sections. The tool also offers a range of templates to choose from, making it easy to create professional-looking forms. Cognito Forms is beneficial to businesses because it allows you to create complex forms quickly and easily.

Key features:

• Calculations
• Conditional logic
• Repeating sections
• Form templates

Drawbacks:

• Cognito Forms can be overwhelming for beginners due to the number of features and customization options available.
• The form builder may not offer as many integrations as some other options.

Pricing:

Pro $15/month; Team $35/month; Enterprise $99/month

Formsite

Formsite is a versatile form builder that allows you to create custom forms and surveys with ease. The tool offers advanced features such as conditional logic, payment processing, and custom branding. Formsite is beneficial to businesses because it allows you to create professional-looking forms and surveys quickly.

Key features:

• Custom forms and surveys
• Conditional logic
• Payment processing
• Custom branding

Drawbacks:

• Formsite can be relatively expensive compared to some other form builders.
• Some users may find the interface overwhelming due to the number of features and customization options.

Pricing:

Deluxe $21/month; Pro 1 $34/month; Pro 2 $59/month; Pro 3 $84/month; Enterprise $209/month

Formbakery

Formbakery is a form builder that allows you to create custom forms by writing code. The tool offers advanced features such as email notifications, file uploads, and custom themes. Formbakery is beneficial to businesses because it allows you to create forms that integrate with your website or app.

Key features:

Custom code forms

Email notifications

File uploads

Custom themes

Drawbacks:

• Formbakery may not be as user-friendly as some other form builders, especially for users without coding experience.
• The tool may not offer as many templates or pre-built forms as some other options.

Pricing:

Formbakery offers a free trial, and pricing starts at $59 for the premium version of the tool.

Formlets

Formlets is a form builder that allows you to create forms with a simple drag-and-drop interface. This drag-and drop form builder helps you customize anything from date format to number of form fields and field types. The tool offers a range of customization options, including custom branding and CSS styling. Formlets is beneficial to businesses because it allows you to create professional-looking forms quickly and easily.

Key features:

• Drag-and-drop interface
• Custom branding
• CSS styling
• Multi-page forms

Drawbacks:

• Formlets may not offer as many advanced features as some other form builders.
• Some users may find the drag-and-drop interface limiting in terms of customization options.

Pricing:

Formlets offers a free plan, as well as three paid plans:

Plus Plan ($32/Month): 10 forms, unlimited responses, 3GB upload.

Business Plan ($68/Month): 50 forms, 20GB upload, priority support, 10 team accounts.

Full service Plan ($142/Month): 100 forms, 100GB upload, 100 team accounts, custom functionality.

Survey Pal

Survey Pal is a user-friendly survey tool that allows you to create surveys quickly and easily. The tool offers a range of customization options, including custom branding and design templates. Survey Pal is beneficial to businesses because it allows you to collect feedback and insights from your audience in a simple and streamlined manner.

Key features:

• User-friendly interface
• Customization options
• Design templates
• Feedback collection

Drawbacks:

• Survey Pal does not offer as many advanced features as some other survey tools.
• The tool may not be as customizable as some other options.

Pricing:

SurveyPal pricing starts 299 Euros/month

Survey Legend

Survey Legend is a versatile survey tool that allows you to create engaging surveys and quizzes. The tool offers a range of question types, including multiple-choice, rating scales, and open-ended questions. Survey Legend is beneficial to businesses because it allows you to create surveys that engage your audience and collect more information.

Key features:

• Engaging surveys and quizzes
• Multiple question types
• Data visualization
• Survey analysis

Drawbacks:

• Survey Legend can be relatively expensive compared to some other survey tools.
• The tool may not offer as many integrations as some other options.

Pricing:

Survey Legend offers three pricing plans:

Pro plan starts at $19/month, Business $39/month and Legendary $89/month.

Formstack

Formstack is a powerful form builder that allows you to create custom forms and surveys with ease. The tool offers advanced features such as conditional logic, payment processing, and custom branding. Formstack is beneficial to businesses because it allows you to create professional-looking forms and surveys quickly and easily.

Key features:

• Custom forms and surveys
• Conditional logic
• Payment processing
• Custom branding

Drawbacks:

• Formstack can be relatively expensive compared to some other form builders.
• The tool may not offer as many customization options as some other options.

Pricing:

Formstack offers three pricing plans:

Forms Plan starts at $59/month, Suite Plan at $229/month, and an Enterprise plan.

Survey Anyplace

Survey Anyplace is a versatile survey tool that allows you to create engaging surveys, quizzes, and assessments. The tool offers advanced features such as conditional logic, custom branding, and mobile optimization. Survey Anyplace is beneficial to businesses because it allows you to create interactive surveys that engage your audience and collect more information.

Key features:

• Engaging surveys and quizzes
• Conditional logic
• Custom branding
• Mobile optimization

Drawbacks:

• Survey Anyplace can be relatively expensive compared to some other survey tools.
• The tool may not offer as many integrations as some other options.

Pricing:

Essential $49/month; Professional $69/month

Typeform

Typeform is a versatile form builder that allows you to create custom forms and surveys with ease. The tool offers a range of question types, including multiple-choice, rating scales, and open-ended questions. Typeform is beneficial to businesses because it allows you to create engaging forms and surveys that collect more information from your audience.

Key features:

• Custom forms and surveys
• Multiple question types
• Data visualization
• Survey analysis

Drawbacks:

Typeform's free plan is limited in terms of features and responses.

Some users may find the interface overwhelming due to the number of features and customization options.

Pricing:

 Basic $28/month; Plus $56/month; Business $91/month (annual)

Google Forms

Google Forms is a free form builder that allows you to create forms and surveys quickly and easily. The tool offers a range of customization options, including custom branding and design templates. Google Forms is beneficial to businesses because it integrates with other Google apps and offers a simple and user-friendly interface.

Key features:

• Free form builder
• Customization options
• Google app integration
• User-friendly interface

Drawbacks:

Google Forms may not offer as many advanced features as some other form builders.

The tool may not be as customizable as some other options.

Pricing:

Google Forms is free to use.

Wufoo

Wufoo is a user-friendly form builder that allows you to create forms and surveys with a simple drag-and-drop interface. The tool offers advanced features such as payment processing and custom branding. Wufoo is beneficial to businesses because it allows you to create professional-looking forms quickly and easily.

Key features:

• Drag-and-drop interface
• Payment processing
• Custom branding
• Form templates

Drawbacks:

Wufoo can be relatively expensive compared to some other form builders.

Some users may find the drag-and-drop interface limiting in terms of customization options.

Pricing:

Wufoo offers a free plan that includes basic features, and paid plans that start at $14.08/month (billed annually) for more advanced features and increased responses.

Gravity Forms

Gravity Forms is a powerful form builder that allows you to create custom forms and surveys with ease. The tool offers a range of advanced features, including conditional logic, payment processing, and custom post types. Gravity Forms is beneficial to businesses because it allows you to create professional-looking forms quickly and easily.

Key features:

Custom forms and surveys

Conditional logic

Payment processing (via add-on)

Custom post types

Ratings: ★★★★★ 4.7/5 on G2 (238 reviews) · ★★★★☆ 4.6/5 on Capterra (~86-89 reviews)

Drawbacks:

No free tier at all. Gravity Forms is paid-only, unlike BlockSurvey and most competitors.

Requires WordPress + hosting, with no built-in encryption; form data lives in your WordPress database in plaintext by default.

Suffered a supply-chain security incident in July 2025, when attackers compromised its official download channel and injected a backdoor affecting over 1 million WordPress sites.

Pricing:

Basic $59/yr (1 site, no payment gateways or Zapier); Pro $159/yr (3 sites, adds payment add-ons + conditional logic + Zapier); Elite $259/yr (unlimited sites, full add-on library, priority support). These are annual WordPress plugin licenses, not a hosted SaaS subscription.

Formidable Forms

Formidable Forms is a powerful form builder that allows you to create custom forms and surveys with ease. The tool offers a range of advanced features, including conditional logic, payment processing, and custom post types. Formidable Forms is beneficial to businesses because it allows you to create professional-looking forms and surveys quickly and easily.

Key features:

• Custom forms and surveys
• Conditional logic
• Payment processing
• Custom post types

Drawbacks:

Formidable Forms can be relatively expensive compared to some other form builders.

The tool may not offer as many design customization options as some other options.

Pricing:

Formidable Forms offers various pricing plans starting at $49.50/year for the Basic plan, which includes unlimited forms, basic form fields, and 12 months of support and updates.

123FormBuilder

123FormBuilder is a versatile form builder that allows you to create custom forms and surveys. The tool offers a range of customization options, including custom branding and design templates. 123FormBuilder is beneficial to businesses because it allows you to create forms that integrate with a wide range of third-party apps.

Key features:

• Custom forms and surveys
• Customization options
• Design templates
• Third-party app integration

Drawbacks:

Some users may find the interface of 123FormBuilder overwhelming due to the number of features and customization options.

The tool may not offer as many advanced features as some other form builders.

Pricing:

123FormBuilder offers various pricing plans starting at $24.99/month for the Platinum plan, which includes up to 20,000 form submissions per month, up to 20 forms, and 3 sub-accounts.

To wrap it up

After evaluating several Gravity Forms alternatives, BlockSurvey stands out as the best option for 2026 for those seeking a comprehensive and user-friendly form builder. It combines a set of features that set it apart from other alternatives, including end-to-end encryption (even we can't read your data), customizable templates, and integrations with popular third-party tools.

BlockSurvey's intuitive drag-and-drop interface makes it easy for users to create custom forms and surveys without any coding experience, and the platform's real-time analytics and reporting capabilities provide useful insight into user behavior and feedback.

Taken together, BlockSurvey's advanced features, ease of use, and privacy-first architecture make it a strong choice for businesses and individuals seeking an alternative to Gravity Forms. See BlockSurvey's current plans and pricing to get started.