Best 9 AI-Powered Tools for Market Research 2025

In this post, We highlight some of the Top AI market research tools for a variety of tasks, Including End-To-End solutions, research, insights, analytics, and more.

Market research aided by artificial intelligence speeds up the entire process of consumer insight from the early stages of planning for the survey to the analysis of data and delivery of the final report. AI-powered tools automatically create surveys, clean data, and generate reports.

This is where AI market research tools are different; they offer a more user-friendly approach to accelerate project timelines without affecting quality. We share below a list of AI market research tools that will shake up how you obtain valuable customer feedback.

BlockSurvey

BlockSurvey offers a secure, AI-powered market research solution with end-to-end encryption. It provides an easy-to-use AI-driven survey creation tool and advanced analytics features like MaxDiff and Conjoint for in-depth insights. This platform ensures data privacy, making it a reliable choice for sensitive market research projects.

Pros:

AI-driven survey creation, you can create AI surveys from documents and URLs.

Advanced analytics tools for detailed insights.

Cons:

Pros exceed cons in my experience using this tool.

Pricing:

BlockSurvey offers free trial. You can collect first 20 responses free with end-to-end encryption.

Standard - $29/month

Premium - $49/month

Team - $69/month

Next, we move on to discuss Quantilope.

Quantilope

Quantilope is a comprehensive, do-it-yourself, and automated platform for consumer intelligence. Everything from questionnaire setup to participant recruitment, data analysis, and visualization happens at one spot. The system hosts preloaded questionnaires for common types of studies, real-time data updates, automatic analysis, and visualization. It can be used easily by anyone, yet certified research consultants are available for further support.

Pros:

• Collaborative team approach in formulating agendas of research.
• Diverse functionalities for building research, analyzing data, and generating reports.

Cons:

• Frustration adding multiple charts to the insights dashboard. It lacks some of the important features and functionalities.

Pricing:

Not disclosed on their website publicly. They offer custom quotes based on needs.

Crayon

Crayon is a software used for market research, particularly competitive intelligence. Its AI engine continuously sifts through competitor metrics and sends out automated alerts with relevant information to make sure that sales and marketing teams are more productive in their work. It enables personalized competitor insights and automated real-time alerts—a power tool to stay ahead of the competition.

Pros:

1. Competitive Intelligence Analysis Engine: AI-Based.
2. Human-centric competitor insights with automatic alerts.

Cons:

1. Less scalable because human analysts are relied on.
2. Generative AI goes as far as auto-summarizing news articles only.

Pricing:

Pricing details available upon request.

Speak

Speak is an AI-based market research tool that specializes in transforming unstructured audio and video feedback into actionable consumer insights using natural language processing (NLP). Research teams can use Speak to convert consumer interviews, digital recordings, YouTube videos, podcasts, focus groups, and more into actionable data sets. Here are its strengths and limitations:

Pros:

1. Ease of Use: Virtually no learning curve for basic features.
2. High Data Security: Ensures data security through HIPAA compliance, two-factor authentication (2FA), and other measures.

Cons:

1. Limited Usage of Magic Prompts: Magic Prompts usage is limited in all subscriptions except the custom tier.
2. Add-On Support: Supports only one premium add-on in all tiers except the custom plan.

Pricing:

Individual - 19$/month

Team - 68$/month

Appen

Appen is providing companies with an end-to-end data solution service that covers both data collection and preparation for model evaluation. Simultaneously, it specializes in advertising evaluation and benchmarking. Appen's target is to collect vast data that will help in training and testing AI systems.

Pros:

• AI Training Data: Offers training datasets to enable the development and fine-tuning of models that will ensure business tasks can be run with proper performance.
• Data Annotation: It annotates services for different datasets, such as images, videos, audio, and text.

Cons:

• The wide service range may be overwhelming for users not aware of AI and data processes. Comprehensive services can be expensive, causing them to be less accessible to smaller businesses.

Pricing:

Pricing details will be shared after a consultation.

HotJar

Hotjar is a powerful tool for understanding user behavior on your website through heat maps, visitor recordings, and surveys. It complements standard analytics tools like Google Analytics and is easy to implement without advanced web analytics knowledge.

Pros:

1. Easy installation and configuration.
2. Combines heatmaps, recordings, and surveys in one tool.

Cons:

1. High cost for monitoring all URLs with heavy traffic.
2. Limited survey design customization.

Pricing:

Basic - Free Plan

Plus - 32$/month

Business - 80$/month

Scale - 171$/month

BrowseAI

Browse AI is an innovative tool designed to extract data from any website and analyze it, aiming to create a more equal and accessible internet environment. It uses ‘Pre-built Robots’ to gather data into a self-filling spreadsheet and monitor information like search results or new business listings.

Pros:

1. Precise monitoring of text, images, and design changes.
2. Supports sign-in, scrolling, and pagination for extraction.

Cons:

1. Unhelpful error messaging when issues arise.
2. Browser extension may freeze on heavy websites.

Pricing:

Free plan starts with 50 credits.

Starter - 19$/month

Professional - 99$/month

Team - 249$/month

Poll the people

Poll the People is an OpenAI-powered tool combining AI and human intelligence for efficient data analysis. It offers tools to identify effective designs using AI-backed word clouds and audience demographics, with an insights tab summarizing test results for easy decision-making.

Pros:

1. Cost-effective and provides insights in under an hour.
2. Easy to use with templates for testing various elements.

Cons:

Limited customization options for certain research types.

Pricing:

Lite: Pay as you go plan

Plus - 50$/month

Premium - 100$/month

Pecan

Pecan is an AI predictive analytics platform to turn data sets into actionable predictions, such as estimation of customer retention rate and demand prediction. It is used for answering certain business questions in relation to the imported data.

Pros:

1. Automated Analysis: Saves time and resources.
2. Accurate Insights: Analysis with the power of AI finds hidden patterns and tendencies.

Cons:

1. Limited Customization: Automation reduces the degree of analytical customization.
2. Data Accuracy: This relies heavily on the quality of the input data.

Pricing:

Starter - 950$/month

Business - 1750$/month

Wrapping Up

As I wrap up this blog, I encourage you to explore these AI tools for market research. If you've tried any of them, please share your experiences. If you feel there's an exceptional AI tool missing from this list, let us know, and I'll consider adding it. The future of market research will likely blend AI efficiency with human insights, creating more accurate and actionable data. I'm excited to see how this evolves, and I hope you are too. Talk to you soon in another blog!