Use Cases For Surveys

What You’ll Learn

By the end of this lesson, you’ll be able to:

• Understand when and where to use surveys for gathering valuable insights & feedback.
• Identify various use cases of surveys from Employee Satisfaction to Event Planning.
• Identify the type of questions usually asked in different survey use cases.

1. Why are Surveys Important?

Surveys are a powerful tool for gathering valuable insights and feedback from customers, employees, or stakeholders. By using surveys, organizations can gain a deeper understanding of their audience's needs, preferences, and pain points, which can inform business decisions, improve products and services, and drive growth. Surveys can also help identify areas for improvement, measure customer satisfaction, and track changes over time.

Moreover, surveys can be used to validate assumptions, test hypotheses, and evaluate the effectiveness of marketing campaigns. By incorporating surveys into their strategy, organizations can make data-driven decisions, increase customer loyalty, and stay ahead of the competition.

Surveys have become indispensable for businesses. There are umpteen use cases that one can think of for surveys. Survey results produce insights that are very helpful in making business decisions. Survey use cases and possibilities are almost endless. However, in this lesson, you will find a few of the widely known use cases. Below are 5 use cases for Surveys.

• Employee Satisfaction
• Customer Experience
• Marketing & Sales
• Market Research
• Event Planning

2. Employee Satisfaction

Employees play an important role in the success of any business or company. It is essential to keep the employees happy.

The employee should like the company culture. He should feel recognized for his achievements. The employee should have good career growth in the company. And there are many other factors that determine the satisfaction of employees in any organization.

When there are many employees in a company, it is impossible to talk to everyone and receive feedback about their satisfaction level.

That’s the reason Employee Satisfaction Surveys are conducted in companies. They are used to identify areas of improvement in a company.

Below are a few questions asked in an Employee Satisfaction Survey.

• How often do you feel stressed at work?
• How relevant is your work to your professional goals?
• How satisfied are you with your salary?
• How satisfied are you with your employee benefits?
• How likely are you to recommend this company to someone?

You can find Employee Satisfaction Surveys in the BlockSurvey templates directory.

The templates are customizable to your requirements.

Anonymity plays an important role in employee satisfaction surveys.

Moving on to discuss customer experience.

3. Customer Experience

The success of any business depends on the customer. Listening to the voice of the customer is essential to increase customer satisfaction and reduce customer churn.

The businesses ensure that they receive immediate feedback from customers soon after making a purchase or using a service. The customer feedback surveys are sent as soon as possible after the purchase is made. This ensures a higher completion rate for the feedback surveys. Therefore, the timeline for sending customer feedback surveys is crucial to ensure higher completion rates.

Say you own a website, and you get visitors to your website every day. You want to increase visitors and the quality and usability of your website. How will you be able to ensure to do this? The answer is a website feedback survey or website usability survey.

Below are a few questions asked in the Website usability survey.

• How easy is it to find information on this website?
• How easy is it to navigate the website?
• Is the website aesthetically pleasing?
• Does the website have a clear purpose?
• Would you recommend the website to others?

You can explore the Website usability template provided by BlockSurvey.

Go to the next section to learn about Marketing & Sales.

4. Marketing & Sales

Marketing is an essential function that fuels the growth of any product/service. Marketing campaigns are launched from time to time to increase sales in a company. The effectiveness of a marketing campaign should be measured to ensure the success of the next marketing campaign. This can be measured using a post-campaign survey.

Below are a few questions that can be asked in a post-marketing campaign survey.

• How did you learn first about our marketing campaign?
• Did our marketing campaign prompt you to take any action?
• Has the campaign changed your perception of our brand?
• On which platform did you find our campaign?
• What did you like most about our marketing campaign?

Leads are potential customers who have shown interest in your product/service. Having a steady flow of leads is essential for the growth of the company. Without new leads, sales can stagnate, resulting in a revenue decline.

Interacting with leads gives you insights into market trends and customer preferences.

A robust lead generation strategy is required. Conducting a sales lead generation survey is one such strategy. It is a tool used by businesses to identify leads.

Below are a few questions asked in a Sales lead generation survey.

• Which of our products or services are you interested in?
• Are you considering purchasing a product/service like ours in the near future?
• Who is involved in the decision-making process of buying?
• What is your budget for our type of product/service?
• How did you hear about our product/service?

5. Market Research

The market can be researched for many purposes, like brand awareness, pricing decisions, or product creation. For example, product-market fit refers to how well the product fits a particular market.

As already seen, market research is done to find your brand's position in the market. How well is your brand received in the market? The brand can be perceived as good, bad, or neutral in the market. Such insights into brand awareness are received through Brand awareness surveys.

Below are a few questions asked in a Brand Awareness Survey.

• How familiar are you with our brand?
• Where have you seen advertisements for our brand?
• How would you rate the quality of our brand?
• What is the first company that comes to mind when you think of our product?
• What attributes do you associate with our brand?

You can find the Brand Awareness Survey template from our template gallery.

Pricing a product correctly is crucial to its success.

When you price it higher, people may find it expensive and not buy the product.

When you price it low, you may be unable to cover your expenses and receive profits. Low pricing also sometimes leads to a perception of poor quality.

It is important to strike the right balance in pricing to achieve a good level of revenue generation.

What better way to determine the pricing than by researching the market? And there is a pricing survey to help.

Below are a few questions that are asked in a Pricing survey.

• At what price do you consider the product expensive?
• At what price do you think it is a great buy?
• At what price do you think pricing is too low?
• Do you perceive low pricing as of poor quality?
• At what price do you give some thought to buying it?

These questions help us to understand consumers’ purchase power and how much they are willing to pay.

6. Event Planning

Right from the purpose of the event, length of the event, budget allocation, choice of venue, and topics of discussion, each and every factor requires much planning to ensure event success.

The more information you get upfront, the more chances there are of event success.

Whatever event you have in mind, running an event planning survey is important.

Here are a few questions that can be asked in an Event Planning Survey.

• What are your main reasons for attending the event?
• What topics are you most interested in at this event?
• Would you require parking accommodations?
• Which speakers are you interested in hearing more from?
• What is your budget for attending this event?

These questions are used to gather preferences and expectations for the event.

Test Your Knowledge

Key Takeaways

• Surveys are a powerful tool for gathering valuable insights.
• Surveys can inform business decisions, improve products and services, and drive growth.
• Various use cases for Surveys.

Congratulations! You have completed this lesson.