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How to Create a Branded Survey?
What You’ll Learn
By the end of this lesson, you’ll be able to:
- Understand why branding is important for the survey-taking experience.
- Learn to use the BlockSurvey BrandKit to customize your brand assets and be consistent.
1. Why is Branding Important?
Branding of surveys is important because it allows organizations to create a consistent and recognizable identity throughout the survey-taking experience. By incorporating the brand's visual identity into the survey, organizations can create a seamless and engaging experience for respondents, making them more likely to participate and provide accurate responses. Effective branding of surveys also helps to build trust and credibility with respondents, increasing the likelihood of high-quality data and reducing the risk of survey fatigue.
By investing in branded surveys, organizations can demonstrate their commitment to quality and professionalism, ultimately driving better insights and decision-making. Good Branding builds trust and loyalty. Consistency is essential in Branding.
BlockSurvey provides a Brand Kit to customize your brand assets & be consistent. Using Brand Kit helps make your surveys look more professional.
In BlockSurvey, to open BrandKit, go to Builder→ Settings→ Brand→ Brand Kit.
Brand assets could be any of the following items.
- Logos
- Images
- Fonts
- Themes
- CSS Properties
- Chart Color
- Social Links
- Custom Domain
2. Logos & Images
2.1. Logo
A logo is a very important visual element that supports your company branding. BlockSurvey provides an option to upload your own company logo, which can be used in surveys. Make sure you upload a high-quality logo.
You can use the company logo in the welcome and thank you screen as part of your branding. The logo can also be used in survey questions.
By default, BlockSurvey has a ‘Powered by’ label that displays the BlockSurvey logo, but when you upgrade to a paid plan, you can set your company logo instead.
2.2. Image
There can be many images that you use in your surveys. You may also use those images frequently. The image can be a company picture, a CEO picture, an employee picture, or any other image used for survey purposes.
You can upload as per the settings shown in the screenshot below. These frequently used uploaded images help provide easier access so that you do not need to upload the same image multiple times.
Make sure the image you use is of high quality. Moving on to discuss fonts in the next section.
3. Fonts
Fonts are a very essential element in Branding. The font may be formal, fun, or casual as per the Brand requirement. The font says a lot about the nature of the brand.
Branding usually includes 2 to 3 fonts. Even if it feels inadequate, 2 to 3 fonts are all you need to make an engaging visual. This is to bring consistency in the usage of fonts.
Consistent font usage speaks a lot and brings trust and loyalty to the brand.
For instance, below are 3 BlockSurvey brand fonts in usage.
- Space Grotesk | Regular
- Space Grotesk | Medium
- Inter | Regular, Italic, Bold, Bold Italic
The headline font of BlockSurvey is Space Grotesk. The normal display font is Space Grotesk | Medium. The paragraph font is Inter.
It means that the font of the text you are reading is ‘Inter’, and the font of the heading of this section is Space Grotesk.
In the BlockSurvey builder, other than default, BlockSurvey has 40+ fonts for you to choose from. If your brand font is unavailable, you can upload it and use it for your convenience. Find the option in the screenshot to upload your font.
4. Themes
The theme represents the colors used for different labels and buttons used in the survey. The color is usually a primary color, a secondary color, or an accent color.
Usually, the primary color is used in 60% of the design. The secondary color is used 30%, and the accent color (tertiary color) is used 10% in the design. This balance between colors evokes engaging design. However, there are no tightened rules for this balance.
For instance, BlockSurvey has 4 unique colors for brand communication. It is important to reproduce the color as is without any modifications to ensure that BlockSurvey’s identity is consistent.
The 4 BlockSurvey colors are listed below.
- Revolution Red (#FF2D17)
- Block Black (#171717)
- Web3 White (#FAFAFA)
- Privacy Purple (#7F95D1)
In the same way, you can use your brand color in surveys. If you don’t have a brand color, you can choose a color of your liking that represents your brand’s identity. If you are unsure what color to choose, you can get help from a professional UI/UX designer.
Per the screenshot below, you can add theme colors in the brand kit. You can set the color of the question, answer, background, button, and button text. You can also add a background image to the themes panel. Make use of the preview option before finalizing and saving the theme.
5. CSS Properties
CSS means 'Cascading Style Sheet'. CSS is responsible for setting the look and feel of various HTML elements on a web page.
Properties like font size, font weight, button height, button width, and button radius of elements can be modified with CSS. Also, the corner radius of the button can be changed.
Although the CSS change is not made directly in the code, a sleek User Interface exists (see the screenshot below) to edit the CSS property.
To add CSS, go to Settings→ Brand→ Brand Kit→ CSS Properties→ Add CSS.
CSS can be changed for 2 types of views separately, ‘one question at a time’ and ‘classic’ view. Similarly, CSS can be changed for both desktop & mobile views. The font sizes of the welcome screen, thank you screen, and survey questions can be altered.
This customizable feature is very handy for changing the look and feel of the surveys.
Moving to Chart Color in the next section.
6. Chart Color
In the analytics tab, the statistics for each survey are displayed as a chart. The chart is either a Bar chart or a Pie chart.
The color used in the analytics chart is customizable. You can set up to 10 colors.
These colors can be changed by visiting settings→Brand→Brand Kit→ Chart Color.
In the screenshot below, you can see the option of customizing colors for up to 10 options.
Also, in the screenshot below, these questions contain 3 options, so the first 3 selection colors are applied to the bar chart options.
7. Social Links
Brand Kit provides an option to edit your social links.
To add your social links to the brand kit, go to Settings→Brand→Brand Kit→Social Links
The links can be entered for the social websites listed below.
- X (formerly Twitter)
- Discord
- YouTube
- Telegram.
All the links can be entered and saved under a specific social profile name. This social profile can be chosen at a later time for easier access.
These social websites' logos are displayed by default on your ‘Thank You’ screen.
Finally, jumping into Custom Domain.
8. Custom Domain
You can choose a Custom domain instead of a BlockSurvey domain.
By default, any form or survey you create will be published on the blocksurvey.io URL, but you can change it to something like survey.yourdomain.com.
Below are the steps to add your custom domain name.
- Login to the domain provider
- Go to DNS settings
- Create CNAME record
- Let CNAME point to links.blocksurvey.io
- Wait for DNS propagation
- Add your subdomain
- Choose Custom URL from Share Screen
Know more about setting up a custom domain.
Custom domains are used to white-label your surveys.
To add a custom domain to your Brand Kit, go to Settings→Brand→Brand Kit→Custom domain.
Test Your Knowledge
How to Create a Branded Survey? FAQ
What is branding in the context of surveys?
Branding in surveys refers to the process of incorporating your company's logo, colors, and design elements into the survey to create a consistent and recognizable brand image.
Why is branding important for surveys?
Branding is important for surveys as it helps to establish a professional and trustworthy image for your company, increasing response rates and maintaining a consistent brand identity across different touchpoints.
How can branding enhance the expertise of a survey?
By branding your survey, you showcase your company's expertise in the field, demonstrating that you are knowledgeable and experienced in conducting surveys, which can build credibility and trust among respondents.
Does branding impact the authority of a survey?
Yes, branding plays a significant role in establishing the authority of a survey. When your survey is branded with your company's logo and design, it reinforces your authority as a reputable source of information and increases the perceived value of the survey.
Can branding affect the trustworthiness of survey results?
Absolutely. Branding your survey enhances its trustworthiness by reassuring respondents that the survey is being conducted by a legitimate and trustworthy organization. It helps to create a sense of reliability and transparency, increasing the confidence respondents have in the survey results.
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Sarath Shyamson
Sarath Shyamson is the customer success person at BlockSurvey and also heads the outreach. He enjoys volunteering for the church choir.