Using Display And Jump Logic In Surveys

What You'll Learn

By the end of this lesson, you'll be able to:

• Understand the Display Logic feature of BlockSurvey.
• Understand the Jump Logic feature of BlockSurvey.
• Use both Display & Jump Logic in surveys and get meaningful data.

1. Setting the Stage

Say you are running a survey for an upcoming party at a restaurant. One question asks whether the respondent is coming. One respondent, Karen, says she is not. So there is no reason to ask Karen what she is bringing to the party. If she is not coming, that question does not apply to her. That is what display and jump logic are for.

In short, you can display a survey question or jump to a different one based on the answer to the previous question.

We will walk through Display and Jump Logic using a survey with these 4 questions.

• What is your name?
• Are you coming to the party?
• What are you bringing to the party?
• Can you suggest a date for the next party?

BlockSurvey supports both Display and Jump Logic. They do different things, but this module covers both so you get a full picture of how each one works.

2. Display Logic

Display Logic shows or hides a survey question based on the answer given to the previous question.

2.1. When to use?

Take the same party example from the introduction.

If the answer to "Are you coming to the party?" is no, you can hide the next question, "What are you bringing to the party?". If the answer is yes, you can display that question and collect the response.

2.2. How to use?

Choosing the option

For any question, go to the logic tab. You will find the display logic option below Jump Logic, as shown in the screenshot below.

Setting Condition & Logic Map

In the screenshot below, we are setting a condition for the third question, "What are you bringing to the party?".

We display the third question only when the answer to the previous question is Yes (that is, Karen is coming to the party). If the answer to the second question is "No," the third question stays hidden.

You can also see the logic map here. Every path reaches a clear ending by the end of the survey.

3. Jump Logic

Jump logic skips the current question and jumps to a targeted question based on the answer to the previous or current question.

3.1. When to use?

Using the same party example, if the answer to the second question, "Are you coming to the party?" is no, we can jump to the fourth question and skip the third one, "What are you bringing to the party?". If Karen is coming, we can go ahead and ask what she is bringing.

3.2. How to use?

Choosing the option

For any question, go to the logic tab. You will find the Jump logic option as the first option above Display Logic, as shown in the screenshot below.

Setting Condition & Logic Map

In the screenshot below, we are setting the condition for the second question, "Are you coming to the party?".

We jump to the fourth question (Can you suggest a date for the next party?) when the answer to the second question, "Are you coming to the party?" is No (that is, when Karen is not coming to the party).

In all other cases, we jump to the third question, "What are you bringing to the party?".

The logic map is shown below, and again every path reaches a clear ending by the end of the survey.

4. Compare Options

In BlockSurvey, you can use 4 types of comparison when setting conditions for Display and Jump Logic. They are listed below.

• is
• is not
• in
• not in

As shown in sections 2 & 3, 'is' checks the answer to a question. 'is not' does the same check in reverse.

When you select 'in' or 'not in,' you get a prompt to enter a list of items to check against. The screenshot below shows that prompt. The answer is then checked against this list of items.

5. Benefits of Display and Jump Logic

5.1. Targeted Questioning

One benefit of branching is targeted questioning. In the example, if someone says they are coming to the party, you can use jump logic to ask what they are bringing in a later question. That is targeted questioning.

5.2. Survey Shortens

Jump logic can cut the survey length for respondents by a lot. Instead of making them read every question, you can send them straight to the questions that match their answers.

5.3. Engages Respondents

Surveys that use display and jump logic are dynamic and interactive. Rather than a fixed sequence of questions, respondents move through the survey based on their answers. This makes the experience feel more like a conversation.

5.4. Gathers Relevant Data

Display and Jump logic make sure respondents only answer questions that apply to them. When the questions are relevant, respondents are more likely to give accurate and detailed answers.

6. Handy Tips To Follow

6.1. Balanced Branching

Display and jump logic help your surveys, but do not overdo it. The displays and jumps should not confuse anyone. Keep the flow easy to follow.

6.2. Clear Indications

When you skip questions, tell the respondents. Give them a clear note about what is happening. For example: "Based on your previous answer, the next set of questions will be about XYZ."

6.3. Avoid dead ends

In your branching, every path a respondent takes should reach a clear ending by the end of the survey. Watch out for dead ends. They frustrate respondents and lead to people abandoning the survey.

Test Your Knowledge

Key Takeaways

• Display Logic shows or hides a survey question based on the response..
• Jump Logic skips the current question and jumps to a targeted question based on the response.
• Make sure respondents always reach a clear ending by the end of the survey.

Explore more: see BlockSurvey's survey features, learn to build engaging surveys, and browse templates.

Congratulations! You have completed this lesson.