How AI Multilingual Customer Feedback Survey Is Changing The Game?

In this increasingly interconnected world, the ability to conduct surveys across multiple geographies is invaluable. Traditional survey methods often face significant barriers while crossing geographies. The advent of AI leads to the easier creation of multilingual surveys. Multilingual AI surveys are changing the game for conducting global customer feedback surveys. Let’s see how. Read on.

What problem does Starbucks face?

Let’s say you are working as an HR Manager at Starbucks, a global chain of coffee houses. Starbucks wants to run a customer post-purchase feedback for all of its customers visiting the store and making the purchase. It aims to enhance the customer experience by collecting this feedback.

Just because Starbucks is a global organization & located worldwide, it needs to run one customer post-purchase feedback in multiple languages. As an HR based in the US, you don’t know any language other than English. Then, how would you collect customer insights from Starbucks customers placed globally?

And that’s where multilingual AI surveys become irresistible.

How about creating a Starbucks Customer survey in 100 languages?

If Starbucks is able to run a post-purchase feedback survey in 100 languages, won’t that be a true game changer for Starbucks Customer Research? It means feedback from customers worldwide. And that’s what AI Multilingual surveys can do for you.

In this Starbucks post-purchase feedback for receiving insights from customers globally, AI multilingual surveys can create and translate the feedback survey in 100 languages.

Suppose you want to create this customer post-purchase feedback survey in English, Spanish & French, let’s find out how it appears.

This is how the feedback form appears in English.

This is how it appears in Spanish.

This is how it appears in French.

Do you know? These English, Spanish & French versions are created with a click of a button & without the help of a human language translator or a cultural expert. The questions were generated purely using AI & then translated into other languages using the Translation feature.

The translation need not stop with these 3 languages. This post-purchase survey can be translated into any number of languages, say 100 languages.

Don’t you think running this multilingual customer feedback survey is truly a game-changer for a company needing Global customer insights? Finally, this is what I want to reiterate, multilingual AI surveys are truly changing the way global customer research is done.

Shall we now look into the benefits of using multilingual AI surveys? Read on.

Benefits of Multilingual AI Surveys

Multilingual AI surveys are becoming a gateway for Global insights. Below are 2 compelling benefits of using Multilingual AI Surveys.

• Breaks down language barriers
• Cost and Time Efficiency

Breaks Down Language Barriers

The Multilingual AI surveys allow for the localization of content into various languages. This ensures that customers can participate in the survey in the language of their choice. This not only increases participation rates but also ensures that feedback responses are more accurate and culturally relevant.

Cost and Time Efficiency

Traditionally, conducting multilingual surveys involves significant costs and time. You need to hire language translators and cultural experts. AI surveys streamline these processes, drastically reducing the time and expense involved in deploying multi-lingual surveys across global customers.

Other Areas Of Application

Market Research

Global companies can utilize multilingual AI surveys to gain insights into market behavior across different geographical locations. Businesses use Multilingual surveys to understand local preferences and trends. Ultimately they become better prepared to meet the needs of global markets.

Academic Research

Academic Researchers can conduct studies that encompass a wide range of cultural contexts with the help of AI multilingual surveys. Multilingual surveys allow for a more comprehensive understanding of global phenomena and help researchers with more robust academic findings.

Healthcare Research

In global health research, multilingual AI surveys have been used to collect data on the health behaviors of diverse patients. This approach has been instrumental in designing healthcare solutions that are culturally appropriate and effective.

Public Research

Governments and non-profit organizations deploy multilingual AI surveys to gather data on public opinion & social issues. This inclusive method of collecting data ensures that the voices of minority and non-native-speaking populations are heard and considered in the decision-making process.

Using BlockSurvey For Multilingual AI surveys

In BlockSurvey, multilingual surveys are created with the assistance of Artificial Intelligence technology. It involves survey creation and survey translation.

Survey Creation

Your survey can be created in any language using AI. All that you are required to do is provide the right prompt to AI.

Example prompt: Create a “Starbucks customer post purchase feedback form” in English

Alternatively, you can create the feedback form in any language by changing the language in the prompt accordingly.

Click the “Create Survey” to generate survey questions in your preferred language. It’s English in this case.

On submission of the prompt, it creates a Welcome Screen, Question Screen, and Thank You screen in the requested language. Below, you can see how the “Starbucks Post-Purchase Feedback Survey” is generated in the BlockSurvey builder.

Survey Translation

With the help of AI, your survey questions will be generated in the requested language. Now, you can use BlockSurvey’s Translation feature to translate the survey into any language. It is to be noted that Survey Translation in BlockSurvey is not AI-based. The translation happens with the assistance of a translation library to ease your multilingual survey creation process.

Go to Settings → Languages → Translation for translating your survey questions. You can select a language of your choice for translation.

The right-to-left writing feature can also be enabled for languages like Arabic & Hebrew, which are written from right to left.

You can translate your survey into any number of languages and set a primary language. By default, your customer feedback survey is displayed in the primary language. All the translated versions are available for the customers to take based on their language preferences, dynamically through a sleek user interface.

Learn more about the step-by-step creation of multilingual surveys in BlockSurvey.

Future Of Multilingual AI Surveys

As we saw, multilingual AI surveys are revolutionizing global customer research by being more inclusive, efficient, and accurate.

As AI technologies continue to evolve, the accuracy and cultural sensitivity of responses collected through multilingual surveys will improve. This will open up new possibilities for global customer research and collaboration.

The only caution I leave behind here is multilingual AI surveys should be created under human supervision to tweak better results.

When customers are offered multilingual AI surveys that are mobile-compatible, it can speed up the research process. When your surveys are shared through social media, you receive a more holistic view of global customer trends.

As we continue to embrace AI technology, the potential for deeper insights and greater understanding across cultures and languages becomes ever more attainable, making multilingual AI surveys a true game-changer for Global customer research.

Sign up for free into BlockSurvey & start receiving customer insights with multilingual AI surveys.