Survey and Question Design: How to Make a Perfect Statistical Survey

Blocksurvey blog author
May 2, 2023 · 4 mins read

Statistical surveys are excellent for gathering qualitative and quantitative data. You may create a survey as part of your high school, college, or university curriculum.

A sound survey is well-planned and takes into account several factors. As a result, you must be aware of how to design your project and questions.

It may take some time, but it will lead to optimal outcomes. If you want to focus on your surveying project and need an answers solver, you may choose to use statistics help websites to do my statistics homework for me.

Here are a few tips to help you design a perfect statistical survey.

Establish Your Research Question

Any survey starts with a topic or question, which you can select based on whether you are pursuing a marketing or economics major.

Moreover, your question will guide the data you need to collect.

Your research question must be clear and focused. Do a literature review or research various sources to define your thesis question.

An example of a good topic could be, “Is the USA ready to replace fuel cars with electric cars?”

Define Your Respondents

You will present your queries to a definite population or segment of people. In our example, we may include people who currently own cars.

As a result, you need some defining criteria for choosing your participants, such as:

  • Age - At least 18+ for legal driving age
  • Income - Has the funds to purchase another car
  • Location - Electric vehicles are more common in cities
  • Education - Educated people are more aware of the environment

A target population is necessary for accurate findings. You don’t want to waste your time gathering data from people who are not interested in your topic.

Design Your Questionnaire

You can ask two formats of questions in your questionnaire:


Open-ended inquiries don’t have a predetermined response. The respondent uses their own words to answer them.

For example, “What is your experience owning a battery-powered car?”

Open-ended questions are not ideal for collecting quantifiable data. As a result, they are used less frequently in statistical surveys.


Closed-ended queries come with predefined responses. The participant chooses the best answer from the list of choices.

For example, “Do you find electric cars reliable?”

The choice of answers could be:

  1. Somewhat yes
  2. Yes
  3. Somewhat no
  4. No

Closed-ended inquiries provide direct responses for statistical analysis. However, you should be careful while designing the answers.

It may be tempting to include too many options and stray from your original research question.

A few types of closed-ended formats are:

  • MCQs
  • Ranking on a numerical scale
  • Ratings

Create Your Questionnaire

Creating accurate questions for your survey takes skills. You must consider several factors that make your queries relevant, meaningful, and understandable.

Below are a few tips to help you out:

Avoid Ambiguity

Every question you ask must be easy to grasp and answer. They must be self-explanatory and use simple language.

Stay away from jargon and explain any technical terms. Try to ask questions that have only one way of interpreting or responding.

Aling Enquiries with Your Objectives

Keep your research question in mind while creating your questionnaire. Every inquiry in your list should help you collect data or insights to answer it.

Below are a few example inquiries for our topic on electric cars:

  • “Have you ever driven an electric car?”
  • “How important is environment-friendly transport to you?”
  • “Please rate your electric vehicle driving experience.”
  • “How aware are you of global warming?”
  • “What factors will influence you to buy an electric vehicle?”

Include All Reasonable Answers

Be careful not to miss out on key responses that help you analyze data and make conclusions. Think of the answers for each question on your survey to generate accurate insights.

Below are a few example answers for the inquiries presented in the above section:

  • “How important is environment-friendly transport to you?”


  1. Very important
  2. Somewhat important
  3. Somewhat unimportant
  4. Not important at all
  • “What factors will influence you to buy an electric vehicle?”


  1. Cost
  2. Range
  3. Federal incentives
  4. Environmental impact
  5. Performance

Use the Right Words

The words you choose to form your inquiries must be well-thought. They should allow all participants to interpret your thoughts in the same way.

It helps you generate consistent answers.

Moreover, offensive or sensitive words can impact your findings. Even the formation of sentences or phrases influences the responses.

For example, most people will say no if you ask if they support wars. However, the answer may vary when you ask if they support war to end a fascist regime.

Ask One Question at a Time

Always break up your queries into single questions. Do not include questions that explore more than one topic or concept.

Respondents will find it difficult to answer such double-barreled questions. You will also have a hard time interpreting the responses.

An example is, “Do you think electric cars are pragmatic and affordable?”

Here, you need to break it into two parts:

  • “Do you feel electric cars are pragmatic?”
  • Do you think electric cars are affordable?”

Keep It Short

People lose interest in a survey if there are too many questions. As a result, your questionnaire should be concise and to the point.

Try to limit your list to 7 - 10 questions for school or college assignments. You may include more queries for theses and research papers.

Moreover, consider the format when determining the correct length for your survey. Respondents tend to reply with the last options in telephone interviews. They don’t remember previous ones.

You can add more queries to online surveys without making participants lose interest.

Try to Avoid Bias

Your survey may become a victim of bias without even your knowledge. There are different types of bias that may creep into your queries:

  • Acquiescence bias - the tendency to agree instead of disagree
  • Social desirability bias - choosing a particular answer to feel socially desirable
  • Question order bias - question order influencing the choice of responses
  • Primacy bias - the tendency to pick the first answer in the list

Create a draft of your questions and evaluate each one to root out any bias.

Have a Logical Flow

The order of the questionnaire should be carefully planned. The order should not influence or have unintended effects on the participants.

Moreover, it is a good idea to open your survey with open-ended queries. Additionally, ask simple and interesting questions in the beginning.

It engages the respondent, and they are more likely to complete your questionnaire.

However, don’t put all the complex queries one after the other. Include simple questions in between to provide relief.

Test Your Survey

You must test your survey with a small sample of your target population. It will give you a better idea if your questionnaire needs any further refinement.

Moreover, test if your survey works on all channels, like phones and computers. Do the same for online surveys to see if they work accurately.

You can make your questionnaire more interesting by using stylish fonts and visuals.

Final Thoughts

Follow our tips to create the perfect statistical survey for your school or college. Begin with a plan and create your thesis question. Word your queries based on your target respondents and keep it simple.

Survey and Question Design: How to Make a Perfect Statistical Survey FAQ

What is the best way to create a statistical survey?

The best way to create a statistical survey is to first define the scope of your research, then design a survey that is tailored to your research objectives. You should also use reliable sampling methods to ensure the results are representative of the population you are surveying. Additionally, be sure to use clear and concise questions that are easy to understand, and avoid leading questions that may bias your results.

What are the key components of a successful statistical survey?

The key components of a successful statistical survey include a clear research goal, a reliable sampling method, well-constructed questions, and an effective data analysis plan. Additionally, it is important to properly present and interpret your findings to ensure that the results are accurately understood.

What types of questions should be included in a statistical survey?

The types of questions included in a statistical survey should depend on the research goal. Generally, it is best to use closed-ended questions that offer a range of fixed responses to ensure accuracy. Open-ended questions should be reserved for more complex topics or to gain insight into participant opinions.

How can I ensure the accuracy of my survey results?

To ensure the accuracy of your survey results, make sure to use reliable sampling methods, such as random sampling or stratified sampling. Additionally, you should use a survey platform that is secure and reliable, and test the survey with a small sample of participants before launching it. Finally, you should use clear and concise questions that are easy to understand.

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blog author description

Sarath Shyamson

Sarath Shyamson is the customer success person at BlockSurvey and also heads the outreach. He enjoys volunteering for the church choir.


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