5 Essential Steps To Build A Thriving NFT Community

Are you a creator of NFTs? Do you want to sell your NFTs? A successful NFT sale is guaranteed when more & more people engage with your NFT online.

How do you create that NFT engagement? Community is the cornerstone of NFT engagement. Therefore, building an NFT community is essential to move forward successfully with your NFT Sales & Engagement.

Community helps create a loyal fan base for your NFT project. The community also helps instill brand awareness for your NFT. In addition, it helps assemble like-minded individuals in one place & acts as a reliable channel for your NFT drops.

In this blog, we will dive into discovering 5 essential steps to build a thriving NFT community.

Here are those 5 steps.

• Identify Target Audience
• Choose Right Platform
• Incentivize Participation
• Act on Feedback
• Refine & Improve

Let’s look into each in detail.

Step 1: Identify target audience

Identifying the target audience is the first step toward building an NFT community.

Would you give a steak to a vegan to eat? Think.

Ask yourself the question “Who would be genuinely interested in my NFTs?”. The answer to this question will help you correctly identify your target audience.

Dig deeper to find the general age, gender, location & other demographic details of your target audience. Once you have identified the specific details of your target audience, create an Ideal Customer Profile (ICP).

An example of your target audience can be like

• Working professionals in their 20’s from the United States
• Middle-aged music lovers from Kentucky

Clearly communicate the goals and values of your NFT community to the target audience. Also, show transparency in your communication while you engage with the target audience.

Step 2: Choose right platform

Once you have identified your target audience, the next step is to find out which social platforms are most active for your target audience.

Your target audience can be active on any of the social platforms. However, Discord, Twitter, Telegram & Reddit are the most popular platforms for managing Web3-related communities.

Discord is best for instant messaging within your community. Twitter communities & Twitter spaces can be used for community building. Reddit is used for deeper research-oriented conversations among your community.

Start building personal interaction with your community members. One way of achieving this personal interaction is by replying to the comments section on your chosen social platform.

Overall, this increases community engagement within your community.

Step 3: Incentivize participation

Member participation is central to the NFT engagement within your community. And when that participation happens remember to incentivize your members. Incentivization keeps your community members actively involved in community activities.

Incentivization can be small or large based on the purpose & audience of the community. You can go for large incentives when members are fewer & small incentives when members are more.

Incentivization can range from sending personalized exclusive content to conducting NFT airdrops. During NFT airdrops you can incentivize your members with unique NFTS.

Incentives can also be something physical like a crypto hard wallet. NFT community members are very receptive to incentives related to Web3. However, providing a high-value incentive like MacBook has its own advantages.

Step 4: Act on Feedback

A good community manager always listens to the input of the community members. Pay utmost attention to inputs from your NFT holders & supporting members.

The best way to receive feedback is through surveys. Surveys are proven methods in receiving controlled & consistent feedback from targeted respondents. Do you know? BlockSurvey’s special features help you receive useful feedback. More on this later in this blog.

Give heed to the thoughts of members during community engagement meetings. It is not only sufficient to receive feedback but also important to act continuously on the feedback.

Step 5: Refine & Improve

Start experimenting with your NFT engagement strategy. Try different approaches and discover which ones work best for the community's growth. One way, you can perform a split test (A/B testing) with different sections of your audience.

Experiment with different engagement content & schedules. You can try engaging with fun content & informational content. You can test posting messages to your community in the morning, afternoon, and evening, and determine what works best.

Start refining and get better at what you are doing. This helps you achieve NFT engagement. As you continuously refine and improve your methods you are getting closer to building a thriving NFT community.

Find essential strategies for community managers to grow their NFT communities.

How can BlockSurvey help?

With the Anonymous Seal feature, BlockSurvey helps you run anonymous surveys to receive honest responses from your NFT holders & other supporting stakeholders. This feature restricts the collection of data that represents Personally Identifiable Information (PII).

Token-gated surveys & Social-media-gated surveys of BlockSurvey help you receive feedback from qualified respondents. Instead of receiving feedback from every Tom, Dick, & Harry, you resolve to get input from holders of your native tokens or from people who hold genuine social media accounts.

For faster results, it is recommended to leverage the above-discussed BlockSurvey features. This will help you build a thriving NFT community.

The Last Word

Master these 5 essential steps to drive NFT engagement. Right from identifying the target audience, and choosing the right platform to refined improvement these are proven methods that quicken your way to build a thriving NFT community.

BlockSurvey can help you with Anonymous Seal, Token-gated surveys, and Social-media-gated surveys while receiving feedback and building your NFT community. Try BlockSurvey today.