7 Key Features of Successful NFT Communities You Should Know

Hey there Web3 fam! I have been deep into this NFT world for a while now. One thing I can tell you clearly is that creating an NFT community is just the beginning. You know what the real challenge is? Keeping that community buzzing even after that initial hype is down.

I’ve seen project creators struggle in this phase. They keep the community vibing until launch, but then? Investors are looking for a team that keeps the fire burning. 

In my observation through the ups and downs, I’ve picked up some strategies that seem to work like magic. These are not just observations, I dig deeper into what worked for me and others in this NFT world.

1. Keep the Community Active & Engaged

I remember this one project I was excited about. The art was good, the roadmap was solid, and the community was buzzing. But a few weeks after the launch? Silence. No updates, no engagement, nothing.

The projects that keep the community engaged will keep the members coming back. So, keep them active and engaged with some updates. Be it a surprise collaboration announcement on Discord, a poll on Discord, or a friendly chat on the Telegram channel.

It’s all about making them feel like they are part of something bigger. Make them feel like they are not just NFT holders, but active members of the club. So yes, don't ghost your community. Keep them in the loop, and make them feel involved.

2. Value Proposition

I see many NFT communities don't communicate the value proposition clearly. Even not enough to convince them to buy their digital asset. The projects that really reach high are the ones that are offering something special. Be it future drops, merchandise, or unique utilities  (like airdrops or governance tokens), giving your members something special keeps them invested.

Take Adidas into metaverse for example. They offered an NFT that gives real-world perks down the line. This kind of continuous value offering is essential to keep your community active and engaged.

3.Token-Gated Content

One strategy I’ve seen work really well is the token-gated content. There’s some connection in offering you community-exclusive content, rewards, or event access that only your club members can access. It brings in a sense of exclusivity, making them feel part of your circle. This sense of privilege keeps them loyal to the project. Token gating provides exclusive access to content or experiences for users who hold specific tokens, enhancing community engagement and value.

4.Sense of Identity and Belonging

One that makes a great NFT community stand out is the sense of belonging and identity within the community. One example that I remember is the CoolCat project. They didn't just sell NFTs. They built “Cooltopia” - where members are part of the ecosystem. This kind of engagement gives the members an emotional connection and makes them feel they are part of something meaningful.

5. Clear Roadmaps and Milestones

One of the setbacks I’ve seen in NFT communities is they are uncertain about the project. If a project’s roadmap is not clear or vague, people will lose confidence and get confused about that project.

Having a clear and transparent roadmap is crucial. Keep your community informed about your regular updates and roadmaps to look forward and gain trust.

6. Rewards for Participation and Contribution

Keeping the community engaged is a challenge. But rewarding the active members can make a difference. Projects like Friends with Benefits reward their active members with governance tokens to contribute and take part in decision-making. This keeps the project alive and make a way to success.

7. Collaborations and Partnerships

One of the most exciting things I came across in a successful NFT community is the power of collaboration. The partnership leads to new growth opportunities, such as RTFKT’s collaboration with Nike, where they created digital sneakers for NFT holders. This not only adds value to existing members but also brings in new members. You can also partner with influencers and key opinion leaders(KOLs) to spread the word. Collaboration is the key to expanding your community. Follow these steps alongside key features for optimal community building.

To Wrap Up

In my experience, building a successful NFT community is essential for a project’s long-term success. Follow the strategies above to keep your community active and engaged. If you’re looking to grow a successful NFT community, BlockSurvey’s NFT Community Feedback form can provide great insights into how to keep your members engaged and loyal.