Proven Strategies For Building a Strong NFT Community In X(Twitter)

Do you know? Few social platforms are the right fit for building NFT communities. And X(Twitter) is one such platform.

Twitter is Web3-friendly. It is apt for real-time community interactions. To get the most out of Twitter, you need to execute time-tested & proven strategies. Below are a few strategies for building a strong NFT Community on Twitter.

• Optimized Profile
• Planned Content
• Hashtags & Mentions
• Twitter Communities & Spaces
• Metrics Tracking & Improvement

Let’s look into each strategy that teaches how to build an NFT community on Twitter.

Optimized Profile

First things first. Optimize your community's Twitter profile. Below is an example profile of OpenSea, an NFT Marketplace community.

Profile Picture

Set the profile picture to your NFT project’s logo. This will help others identify & relate to your community with ease.

Profile Header

Similarly, upload an appropriate header image. The header image usually contains your NFT project’s tagline. However, you can get creative with headers. Use Canva to create your header images.

Compelling Bio

Write a compelling bio. OpenSea’s Twitter bio is as follows:

The largest NFT marketplace. Buy, sell, & discover the internet of goods. Get help at http://support.opensea.io We will never DM you first.

This bio tells what is this NFT service about, what is the purpose of the NFT community, a link to support documents, and finally, an assurance that no DM will be attempted first from OpenSea’s side. This bio is captivating and attracts interest.

Other profile details

In addition, you can provide your company location & website link in the profile. Find out how to get twitter followers & improve your community’s follower count.

Learn creative methods for enhancing engagement on Twitter.

Planned Content

Plan out your content strategy for building a strong NFT community.

Share Stories

You can share stories. The stories can be about how well a recent launch of NFT turned out to be. It can be about how a recent community event was a great success. Remember your story should be of high quality.

Regular Content

Regularly share content on Twitter.  Your community members should be well aware of your NFT project. It is for this reason you must regularly share updates on project milestones. It can be a piece of information about when a particular NFT will be launched, else it can be information about an early bird offer.

Surveys & Polls

Keep the target audience in mind while tailoring your content. Knowing your audience's thoughts and acting upon them is instrumental in building a strong NFT community. Surveys & Polls are a great way to receive feedback from the community. It is kind of a knowledge crowdsourcing for doing the best for your community.

Pin important content

Additionally, any important tweets (announcements, welcome messages) can be pinned to the top of the page. In this way, it is easily accessible & readable to newcomers to your community.

Hashtags & Mentions

Hashtags

Hashtags are words or phrases preceded by a # symbol (eg. #NFTSale). Hashtags help users to identify your post with ease. Twitter is a great example platform where hashtags are used frequently.

Searching for a particular hashtag provides a feed of all posts containing that hashtag. Hashtag helps you to identify like-minded people & communities.

It is the responsibility of the community manager to create the right hashtags. It is important to create hashtags that increase visibility. Create hashtags that are relevant to your NFT project. Sometimes using branded hashtags like #OpenSea & #BoredApe also helps.

Mentions

Mentioning other NFT communities in your Twitter post is a great way to instill collaboration with communities. This cross-promotion technique increases the visibility of your community. It’s a win-win situation for both the communities involved.

You can also get a digital influencer or KOL (Key opinion leader) to mention your community in their content, for a greater reach. Use the symbol @ to get the handles of other NFT accounts. It’s shown how below.

Remember, Hashtags & Mentions are proven techniques to build a strong NFT community.

Twitter Communities & Spaces

“Twitter Communities” & “Twitter Spaces” are new features introduced on Twitter.

Twitter Communities

As the name suggests “Twitter Communities” help create a community experience. Members can join the community and start helping out each other. Some communities can be joined only by invitation. To start a community in Twitter you have to fill out a form and submit it for approval. Also, there are certain eligibility criteria for your Twitter account (like Twitter account should be at least 6 months old), to start your community. “NFT Community” is an example of a Web3-based Twitter Community to check out.

Twitter Spaces

“Twitter Spaces” are used for live audio conversations within your NFT community. You need 600+ followers to be able to start a Twitter space. So, if you are planning Twitter live audio conversations for your NFT community, it's time to increase your followers. At a time, 13 people can participate in a Twitter space, with 2 co-hosts & 1 host in total. Twitter also has plans to provide opportunities for monetizing Twitter Spaces using Ticketed Spaces. Spaces is constantly innovating with new features like scheduling & reminders.

Take our Quiz to find out if you're ready to build an engaging NFT Community.

Metrics Tracking & Improvement

For any social media, tracking metrics is an important activity to understand your profile growth. Twitter is no exception.

Twitter has “Twitter Analytics” to help you track metrics. It tracks all Twitter metrics like impressions, engagement rate, top media tweets, top mentions, etc. The analytics feature offers a monthly graph view of the performance of your tweets. Measure your Twitter metrics to get insights about user behaviors.

Use these analytics insights to continuously measure, refine & improve your Twitter Strategy. It helps the NFT community manager to steer the community towards positive growth.

How BlockSurvey can help?

BlockSurvey’s social media gating feature allows only the target audience with verified social media identities to participate in your survey. BlockSurvey provides social media gating options for Twitter also.

Below is a screenshot of how it is done in BlockSurvey. The respondent has to verify his Twitter account to move forward with survey participation.

This means if you are conducting an NFT airdrop, audiences with verified Twitter identities can only participate in your airdrop. This feature also allows you to gate for eligibility criteria like following count, follower count & account age. The social media gating feature helps you protect your NFT drops against Sybil attacks.

No more bots or fake identities can take control of your NFT Airdrop. Knowing their social media identities are verified, the audience participates in the survey with an increased sense of belonging.

Wrap up

In conclusion, implement the discussed strategies to build a strong NFT community on Twitter. Right from optimizing your profile to tracking metrics, the discussed strategies are time-tested and proven. Most importantly try the Twitter Spaces, which is a recent addition to Twitter. Experiment with Twitter Analytics to measure and improve your Twitter community engagement.

Last but not least, BlockSurvey’s Twitter Social media gating feature helps you build a strong NFT community on X(Twitter).

It’s now or never. Why not try BlockSurvey now?