Leveraging Social Media For Token-Holder Engagement

Web3 communities are fast evolving, and social media is the key to keeping token-holders in the loop. It’s the bridge between the community and its members, giving real-time, direct communication to engage like never before.

On top of that, Web3 social media alternatives are catching up quickly to their mainstream counterparts.

In this article, we’re diving into how you can make the most of social media to engage token-holders. But first, let’s talk about what happens when you don’t tap into social media—spoiler alert: it’s not pretty.

Do you ignore social media for Token-Holder engagement?

Completely ignoring social media for Token Holder engagement can prove detrimental to the Web3 Community. Do you ignore social media for Token Holder Engagement? Find out below what can go wrong.

• Slower Community Building

  Without Social media, community managers lack channels for their announcements. They also cannot convey emergency crisis communication. Your outreach efforts will be ineffective, eventually leading to increased churn.

• Limited Community Governance

  Ignoring social media leads to lower participation rates in community governance. Without proper communication through social media, there will be a lack of trust in process. Decision-making will be limited to a small group of participants, with less feedback for improvement.

• Lower Project Visibility

  Not using Social media leads to reduced brand awareness. The community managers & token-holders are missing out on real-time interaction. There is a perception of inactivity in the community when no content distribution on social media.

How to leverage social media for Token-Holder engagement?

Below are 4 steps to leverage social media for Token Holder engagement. Let us look into each in detail.

• Choose Right Platform

  First, choose the right platform. Different platforms serve different purposes. Twitter is used for quick updates. Discord is used for in-depth discussion. LinkedIn is often used for professional updates. Choose the one that fits your purpose.

• Develop Content Strategy

  The next step is deciding on the content you share on social media. You can create content for regular project updates, new features & milestones. Sharing educational content on how project tokens work is a good strategy. Behind-the-scenes content like the founder’s story & team introduction are also fast occupying their place in socials.

• Engage Actively Always

  Start to engage with your social media posts, like responding to comments regularly. Create & share polls & surveys to drive active engagement. You can also host regular AMAs, and run contests to engage your token-holders.

• Refine the Strategy

  Analyze the current performance through social metrics with the help of an Analytics tool. Review metrics like shares & likes. Identify & create more resonating content. As a community manager, be completely open to feedback & refine your approach to improve token-holder engagement.

Social Media Strategy For Token-Holder Engagement

Here are 3 social media strategies for Token Holder Engagement.

• UniSwap’s Strategy

  UniSwap’s Twitter channel is used to communicate new governance proposals. They also publish voting results. Twitter helps UniSwap in its decision-making process through active token-holder engagement.

• Chainlink’ Strategy

  Similarly, Chainlink’s twitter channel is widely used to distribute educational content for the token-holders. They provide frequent explainer videos on “How Chainlink’s technology work?”. This inspires interest in the project, among token-holders.

• Aave’s Strategy

  Aave’s Discord platform is used for in-depth community discussions. Discord serves as a hub to convey new features & receive feedback. Aave conducts regular AMAs & community calls through Discord, boosting token-holder engagement.

How Can BlockSurvey help?

BlockSurvey, this secure data collection platform can help improve token-holder engagement on social media. Let’s find out how.

• BlockSurvey provides Social Media Gating for platforms like Twitter, Discord, GitHub, LinkedIn, Reddit, Farcaster, & TikTok. Only respondents holding verified social media account can take your survey. This ensures your survey reaches qualified respondents, leading to better token-holder engagement.
• BlockSurvey helps you to create Anonymous Surveys and distribute shareable survey links on social media. Token-olders can find anonymous surveys on social media, and respond without fear. Moreover, your responses become honest responses. BlockSurvey’s inherent “Anonymous Seal” feature makes all this possible.

Conclusion

I invite you to embrace the discussed social media strategies for token-holder engagement. By judiciously following the steps above your token-holders will transform from mere spectators to passionate advocates of your Web3 project.

The social media gating & Anonymous Seal feature of BlockSurvey provides you with an edge while prying for holder engagement.

There is never a better time for you to start using BlockSurvey to improve token-holder engagement.