7 Reasons why survey is the best data collection method

Blocksurvey blog author
Feb 16, 2022 · 2 mins read
7 Reasons why survey is the best data collection method

Many researchers collect data via surveys, which are effective data collection methods. The survey data collection methods offer solutions for all types of survey research, including online surveys, paper, and phone surveys, as well as the more recent addition of telephone surveys. 

Quantitative methods of surveys are now widely used across all survey types to collect, evaluate, and apply data to develop strategies for a more effective business model, establish focused marketing tactics, improve customer service, and much more. Survey research, when done appropriately, may provide researchers with trustworthy and usable data while also increasing study ROI.

What is a survey?

A survey is a type of research that involves gathering data from a predetermined group of people to get knowledge and insights about a variety of issues. They can serve a variety of objectives, and depending on the methodology used and the study's goal, researchers can conduct them in a variety of ways.

The research will be extremely important in the year 2022, thus we must grasp the benefits of social research for a target demographic utilizing the correct survey technology.

The '7 Reasons' Why Survey is the Best

Cost-effective

Survey data collection methods are a comparatively low-cost option. The cost per respondent for online and mobile surveys, in particular, is quite low. Even if respondents are offered incentives, the cost per response is typically far lower than the cost of administering a paper or phone survey, and the number of potential responses can be in the thousands.

When conducting surveys, you simply have to pay for the survey questions themselves. 

If you require a larger sample of the general public, offer a monetary or in-kind incentive. Other data collection approaches, such as focus groups and personal interviews, on the other hand, require researchers to pay more.

Comprehensive

Survey data collection methods offer a high level of general capabilities when it comes to representing a wide group of people. The data acquired has a better depiction of the relative features of the general population engaged in the study due to the usual large number of persons who respond to surveys. In comparison to other data collection approaches, surveys can extract data that is close to the actual characteristics of the target population.

To describe the features of a big target population, surveys are useful. No other research approach can offer such a broad range of capabilities, ensuring a more accurate sample from which to draw conclusions and make key decisions.

Flexible

Survey data collection methods can be distributed to respondents in a variety of ways. The online questionnaires can be sent via e-mail or fax, or they can be distributed over the Internet. Nowadays, the most common technique of collecting data from target participants is through an online survey. Aside from the ease of data collection, survey researchers can acquire data from people all around the world.

Online surveys, email surveys, social media surveys, paper surveys, mobile surveys, telephone surveys, and face-to-face interview surveys are all examples of survey delivery methods. Using a hybrid style of survey research for remote or difficult-to-reach respondents may be important (e.g. administer both online surveys and paper surveys to collect responses and compile survey results into one data set, ready for analysis).

Reliable

Because surveys are anonymous, respondents can provide more frank and accurate responses. Survey respondents must be as open and honest as possible with their responses to obtain the most accurate data. Anonymous surveys allow for more honest and unambiguous responses than other forms of research methodology, especially if it is indicated clearly that survey responses would be kept entirely confidential.

High Statistical Significance

Because of the survey data collection methods’ high representativeness, finding statistically significant results is often easier than with other data collection methods. Data collection methods in survey research can also be used to efficiently assess many factors.

Observer subjectivity is minimal or absent

Survey data collection methods are ideal for scientific research projects because they provide a standardized stimulus to all participants. The researcher's own biases are eliminated because of the high reliability.

Accurate Results

Because the survey questions must be thoroughly scrutinized and standardized, they provide similar definitions to all of the individuals who will be filling out the surveys. As a result, the data gathered may be measured with better precision.

Feedback Forms For Survey Methods

Feedback on a survey or study procedure is another topic of interest for researchers. Follow-up questions on a feedback form can provide further insight into a study. If respondents don't understand the questions in a survey, for example, their input can help a researcher figure out why the results are so bad or detect potentially incorrect conclusions. Feedback can also aid in the improvement of a company's processes.

To evaluate satisfaction, feedback can combine some other types of survey data, such as a Likert scale.

Businesses can use these online forms to convert qualitative data into quantitative data and derive useful conclusions from it. Feedback, for example, gives qualitative data such as how a participant felt after research was completed. 

This emotional data can be evaluated and given a value, which can then be used to assess the efficacy of a certain study component.

Comparison Between Interview And Survey Methods Of Data Collection

Survey templates and online questionnaires must be meticulously developed to be useful. A poorly written questionnaire, unlike an interview, when a researcher can react to the direction of a respondent's replies, will soon lead the study nowhere. While survey methods of data collection are frequently less expensive than interviews, they are useless if they are not conducted properly.

Interviews can be used to conduct surveys, although, in most circumstances, it is more practical to use forms.

Surveys can be conducted using online forms, which are both current and effective. Unlike static paper surveys, the questions in online forms can alter based on how someone responds thanks to the conditional logic form feature.

Subscribe to get future posts from BlockSurvey

Explore more