Jargons You Should Know To Capture Leads With Surveys

In this blog, you will learn few Jargons. This jargon will help you to capture leads with surveys.

You will be introduced to the terminologies below.

• Survey
• Marketing Funnel
• Lead Capture
• Marketing Qualified Lead
• Sales Qualified Lead
• Inbound Marketing and its stages.
• How do Surveys fit into the Marketing funnel?

Grab a cup of coffee. Let’s start.

What is a Survey?

A survey is a method for collecting data from respondents to gain insight into a topic of interest.

Survey can be viewed as a vehicle for capturing leads. Surveys gather information about respondents' preferences, needs, and behaviors. These gathered information fuels the capturing & nurturing of leads.

What is a Marketing Funnel?

A Marketing Funnel represents the journey potential customers go through when purchasing a product.

It's visualized as a funnel because it starts broad at the top with prospects with some level of interest in your product and narrows down until a smaller number of these prospects purchase at the bottom.

Below are the typical stages of an AIDA sales funnel.

• Awareness: Lead becomes aware of your product
• Interest: Lead shows interest in your product
• Decision: Lead desires and decides to buy your product
• Action: Lead buys your product

Some models include additional stages depending on the complexity.

What is a Lead Capture?

Lead capture refers to the process of collecting information from prospects with the aim of adding them to the sales funnel for future engagement.

Lead capture converts prospects into leads by gathering contact details and other relevant information that enables business follow-up and relationship building.

Lead capture is a critical element throughout the sales funnel. In essence, surveys and lead capture go together to add leads to the sales funnel.

What is a Marketing Qualified Lead?

A Marketing Qualified Lead is a lead who is more likely to become a customer than other leads.

The lead could have executed actions like downloading content, signing up for a webinar, or completing an online form.

The marketing team nurtures these leads through targeted content to move them down through the sales funnel.

What is a Sales Qualified Lead?

A Sales Qualified Lead has demonstrated a clear intent to buy and is considered worthy of a direct sales follow-up.

The transition from MQL to SQL involves more in-depth assessments of budget, need, and buying timeline.

What is Inbound Marketing?

Inbound marketing is a strategy that focuses on attracting customers through relevant and helpful content and adding value at every stage in the customer's buying journey.

Unlike traditional outbound marketing, which interrupts your audience with content they don’t always want, inbound marketing forms connections they’re looking for and solves problems they already have.

What are the Stages of Inbound Marketing?

We aim to get leads through Inbound marketing that builds meaningful relationships with prospects. Inbound Marketing is a great way to attract clout. Inbound marketing is built on 4 stages.

• Attract: In this stage, ****the goal is to attract traffic to your company’s website. This is achieved through content creation.

  Content (surveys, in our case) is created to address the larger problems and needs of your ideal customers.

• Convert: Once visitors are on your site, you should convert them into leads by gathering their contact information.

  The contact information is gathered while the respondents take the survey or while sharing the survey report.

  Information is gathered through emails and landing page CTAs, where visitors give their information in exchange for valuable content.

• Close: In this stage, leads are transformed into customers. This involves nurturing leads with the right content at the right time.

  Nurturing leads can be done through lead scoring and personalized email marketing.

• Delight: This stage is about providing an outstanding experience for your customers and turning them into promoters of your products and services.

  This can be achieved through continued engagement with valuable content even after the purchase has been made.

How do Surveys fit into the Marketing Funnel?

Surveys and lead capture strategies optimize a Marketing funnel effectively. Here's how surveys fit into each stage of the Marketing funnel.

• Awareness: Surveys conducted by your organization raise awareness of your brand.

  Surveys can be executed at the top of the funnel to raise awareness about your brand.

  By understanding the problem, businesses can create more targeted marketing campaigns to raise awareness about their brand & solutions.

• Interest: When a respondent downloads the survey report, he/she shows interest in your product.

  The email ID is gathered in exchange for downloading the survey report. The email ID allows for more personalized follow-up communications, nurturing the leads and moving them further down the funnel.

• Decision: At the decision stage, prospects are considering various options.

  Surveys can gather feedback on factors important in making decisions, such as price, features, or customer service. This information can help sales teams tailor pitches to help prospects make decisions.

• Action: After a purchase, surveys gather feedback on the buying experience and the product.

  This feedback is crucial for improving the product. A positive post-purchase experience can lead to referrals, effectively looping to the top of the funnel to attract new prospects.

Conclusion

In conclusion, mastering the jargon associated with surveys and lead capture is not just about sounding knowledgeable; it's about effectively employing these tools to drive your business forward.

I hope you received a good understanding of the terminologies discussed above.

This will help you understand Playbooks easily.

Stay curious, keep learning, and use this jargon as a stepping stone to more sophisticated and successful marketing tactics.