How to capture 1,000+ marketing qualified leads for Bitcoin Ordinals niche using Surveys at low cost?

Are you a creator of Bitcoin Ordinals? Are you looking for leads in the Ordinals niche? Do you want to increase your leads? Then this Playbook is for you.

The goal of this Playbook is to help you collect thousands of marketing-qualified leads in the Bitcoin Ordinals Community at a lower cost and establish authority.

Read further. We will teach you step by step how to execute for Bitcoin Ordinals. This said the same can be applied to any domain or industry.

Once you learn this, you’ll be able to apply this playbook/framework/mental model for capturing leads at low cost using surveys.

Before we get started, understand the basic Jargons of Lead Capture & Marketing.

Grab a cup of coffee. Let's start.

Knowing Bitcoin Ordinals

Bitcoin Ordinals represent a significant innovation within the Bitcoin blockchain, allowing for the creation of unique digital assets directly on its ledger.

By inscribing data such as images, text, and other media onto individual satoshis—the smallest unit of Bitcoin—Ordinals effectively introduce a form of non-fungible tokens (NFTs) without needing external smart contracts.

Each inscribed satoshi is distinct and traceable, utilizing Bitcoin's renowned security and decentralization. However, the lack of smart contracts means that functionalities common in other NFT platforms, like automated royalties, are not inherently possible with Ordinals.

This new layer of utility on Bitcoin showcases its adaptability and potential beyond mere currency, expanding its role in the digital asset space.

Steps for Outreach & Lead Capture

Let’s now focus on how to do the Survey Outreach and capture marketing-qualified leads in the Game Engine niche using an Inbound marketing strategy.

STEP 1: Set your goal

Start your Outreach by setting a goal.

Can you Jot down your goal now, even while reading this playbook?

Below are a few sample goals from the Ordinals in the Bitcoin niche you can refer to.

• I want to collect 500+ marketing-qualified leads using surveys for the Image Inscribed Ordinals.
• I want to collect 1,000+ marketing-qualified leads using surveys for Text Inscribed Ordinals.
• I want to collect 2,000+ marketing-qualified leads using surveys for the Video Inscribed Ordinals.

STEP 2: Choose a Survey Topic

Once you set your goal, the next step is to choose the Survey you are going to rollout.

Choose a survey topic that your target audience and ideal customer profile will be interested in participating in.

Below is a sample survey from the Bitcoin Ordinals Industry.

• State of Bitcoin Ordinals Survey - Know more

Below are a few sample questions for the Bitcoin Ordinals Survey.

• How familiar are you with Ordinals and inscriptions on the Bitcoin network?
• Have you ever inscribed an ordinal?
• If you have inscribed an ordinal, what type of content did you inscribe?

Choose a survey that aligns with your goal.

STEP 3: Identify Target Persona

It’s important to identify the target Persona who will be taking your survey.

Below is a sample target persona

• NFT enthusiasts who are interested in buying Bitcoin Ordinals.

Don’t try to sell directly to the persona.

Instead, you should care about the larger problem that your Survey is trying to solve. Your persona should be the ideal audience to take your survey, and it should be the reason you are reaching out to them.

Your motivation should be to provide a solution (or present an already identified solution) to the target Persona.

STEP 4: Set incentives

You can increase your survey response rates by providing incentives to complete the survey.

Offer incentives to encourage participation in data collection efforts and attract a wider audience. Below are a few incentives you can offer.

• Offer small amounts of Bitcoin or other cryptocurrencies as a reward.
• Offer early access to new tools related to Bitcoin Ordinals, such as advanced trading interfaces.
• Give participants the option to donate in their name to a charity supporting blockchain.

Make sure to mention the incentive during the survey rollout email.

STEP 5: Set deadline

The Survey cannot go on forever without a deadline.

We need a deadline to close the survey and share the report.

Below are the ideal reference timelines for the Survey.

• Survey Open: 4 weeks
• Data Analysis: 2 weeks
• Report Drafting: 2 weeks
• Review and Finalization: 1 week

The deadline should also be mentioned in the survey rollout email.

STEP 6: Rollout

If you expect a 20% response rate, you should promote the surveys to 5000 companies and can expect to have 1000 completed surveys, which means attaining 1000+ marketing-qualified leads.

We can segment the Bitcoin Ordinals as Image, Text, and Video inscribed Ordinals.

Identifying and collecting the URLs of target companies in the Ordinals industry is research in itself.

Below are a few collections for Top Ordinals on Bitcoin.

• Taproot Wizards
• Quantum Cats
• Twelve Fold
• Node Monks

The details can also be fetched using profiles from social media like Twitter, LinkedIn, Reddit, Discord, & Telegram.

You can successfully Rollout your survey by mail. An initial mail, a reminder mail, and a last call mail would be sufficient to reach the respondents. Consider using Apollo for email automation.

STEP 7: Create & Share Report

Once the email is rolled out and the closing deadline is reached, it's time to create and share the survey report.

Create report:

The survey report should include the following.

• Title of the survey report
• Name of the organization conducting the survey
• Date of publication
• How was the survey conducted?
• How were participants selected?
• Duration of the survey.

Share report:

• Determine who needs to see the report.
• Choose the right medium to send your report.
• A well-designed PDF sent through mail could be more appropriate.

STEP 8: Nurture Leads

Even after sharing the survey report, continue to engage with your leads through targeted content & surveys. Segment your leads and personalize marketing efforts.

It’s time to introduce your product and signal to them how it alleviates the pain of the leads.

Once again, remember not to sell your product directly. You have already built rapport with your leads, so the outreach is warm instead of cold. Leverage the advantage of this warm marketing channel that you have built.

Continue Nurturing the leads with valuable and personalized content.

Time To Act

We started with an introduction to Bitcoin Ordinals.

We then delved into the basic terminologies of marketing. We discussed the importance of Inbound marketing and its stages. We discussed how surveys fit into the sales funnel.

Finally, we discussed all the steps involved in reaching out with surveys in the Bitcoin Ordinals Industry to capture leads.

As you can see from this Playbook, the Survey is central to receiving leads.

It’s time to execute this playbook and reap the benefits.

BlockSurvey is a secure, & privacy-focused Survey platform.

Start capturing leads with surveys now. Start using BlockSurvey.