How to capture 1,000+ marketing qualified leads in Game Engine niche using Surveys at low cost?

Are you running a Game Engine development company? Do you want to increase your leads? Are you looking for leads from the game developer community? Then this Playbook is for you.

The goal of this Playbook is to help you collect thousands of marketing-qualified leads in the Gaming domain at a lower cost and establish authority.

Read further. We will teach you step by step how to execute for the Game Engine Niche. This said the same can be applied to any domain or industry.

Once you learn this, you’ll be able to apply this playbook/framework/mental model for capturing leads at low cost using surveys.

Knowing The Game Engine Industry

Gaming engines are software frameworks designed to streamline the development of video games.

These engines provide a comprehensive suite of development tools that allow developers to build, edit, and develop games more efficiently.

Key features typically include rendering engines for 2D or 3D graphics, physics engines for handling motions, and scripting tools for game programming.

Popular engines such as Unity, Unreal Engine, and Godot support a wide variety of platforms ranging from PCs and consoles to mobile devices, facilitating cross-platform development.

These engines not only reduce the technical barrier to game creation but also empower developers to focus on innovation and design, helping in game development.

Before we get started, understand the basic Jargons of Lead Capture & Marketing.

Shall we begin?

Steps for Outreach & Lead Capture

Let’s now focus on how to do the Survey Outreach and capture marketing-qualified leads in the Game Engine niche using an Inbound marketing strategy.

STEP 1: Set your goal

Start your Outreach by setting a goal.

Can you Jot down your goal now, even while reading this playbook?

Below are a few sample goals from the Game Engine niche you can refer to.

• I want to collect 500+ marketing-qualified leads using surveys for the Rendering Engine.
• I want to collect 1,000+ marketing-qualified leads using surveys for the Physics Engine.
• I want to collect 2,000+ marketing-qualified leads using surveys for the Scripting Engine.

STEP 2: Choose a Survey Topic

Once you set your goal, the next step is to choose the Survey you are going to rollout.

Choose a survey topic that your target audience and ideal customer profile will be interested in participating in.

Below are a few sample surveys from the game industry.

• State of the Game Industry Survey - Know more
• Global Game Insights Survey - Know more
• State of Game Development Survey - Know more
• Game Developer Satisfaction Survey - Know more

Choose a survey that aligns with your goal.

STEP 3: Identify Target Persona

It’s important to identify the target Persona who will be taking your survey.

Below is a sample target persona

• Game developers who are looking for a gaming engine with rendering, physics, and scripting capabilities to create high-quality games.

Don’t try to sell directly to the persona.

Instead, you should care about the larger problem that your Survey is trying to solve. Your persona should be the ideal audience to take your survey, and it should be the reason you are reaching out to them.

Your motivation should be to provide a solution (or present an already identified solution) to the target Persona.

STEP 4: Set incentives

You can increase your survey response rates by providing incentives to complete the survey.

Offer incentives to encourage participation in data collection efforts and attract a wider audience. Below are a few incentives you can offer.

• Providing temporary or permanent licenses for popular game development tools.
• Enter into a draw to win prizes such as gaming hardware like graphics cards, PS5, & VR headsets.
• Providing gift cards for popular online stores or platforms relevant to game developers.

Make sure to mention the incentive during the survey rollout email.

STEP 5: Set deadline

The Survey cannot go on forever without a deadline.

We need a deadline to close the survey and share the report.

Below are the ideal reference timelines for the Survey.

• Survey Open: 4 weeks
• Data Analysis: 2 weeks
• Report Drafting: 2 weeks
• Review and Finalization: 1 week

The deadline should also be mentioned in the survey rollout email.

STEP 6: Rollout

If you expect a 20% response rate, you should promote the surveys to 5000 companies and can expect to have 1000 completed surveys, which means attaining 1000+ marketing-qualified leads.

We can segment the target sector into Gaming Engine sub-sectors like Rendering Engine, Physics Engine, Scripting Engine, Animation Tools, AI tools, Sound Engines, Networking, Game Asset Management, User Interface Tools, Game Development APIs, and more.

Identifying and collecting the URLs of target companies in the Gaming Industry is research in itself.

The following websites can fetch the target company URL for the Web 3 Niche.

• GoodFirms
• Clutch
• EasyLeadz

The URL can also be fetched using profiles from social media like Twitter, LinkedIn, Reddit, Twitch, Discord, & Telegram.

You can successfully Rollout your survey by mail. An initial mail, a reminder mail, and a last call mail would be sufficient to reach the respondents. Consider using Apollo for email automation.

STEP 7: Create & Share Report

Once the email is rolled out and the closing deadline is reached, it's time to create and share the survey report.

Create report:

The survey report should include the following.

• Title of the survey report
• Name of the organization conducting the survey
• Date of publication
• How was the survey conducted?
• How were participants selected?
• Duration of the survey.

Share report:

• Determine who needs to see the report.
• Choose the right medium to send your report.
• A well-designed PDF sent through mail could be more appropriate.

STEP 8: Nurture Leads

Even after sharing the survey report, continue to engage with your leads through targeted content & surveys. Segment your leads and personalize marketing efforts.

It’s time to introduce your product and signal to them how it alleviates the pain of the leads.

Once again, remember not to sell your product directly. You have already built rapport with your leads, so the outreach is warm instead of cold. Leverage the advantage of this warm marketing channel that you have built.

Continue Nurturing the leads with valuable and personalized content.

Time To Act

We started by delving into the basic terminologies of marketing. We discussed the importance of Inbound marketing and its stages. We discussed how surveys fit into the sales funnel.

Finally, we discussed all the steps involved in reaching out with surveys in the Game Engine Industry.

As you can see from this Playbook, the Survey is central to receiving leads.

It’s time to execute this playbook and reap the benefits.

BlockSurvey is a secure, & privacy-focused Survey platform.

Start using BlockSurvey. Start capturing leads with surveys.