Digital Marketing Trends to Follow and be Aware of in 2022

Blocksurvey blog author
Written by Afifa Hanif
Oct 13, 2022 · 6 mins read
Digital Marketing Trends to Follow and  be Aware of in 2022

Professionals in the field of digital marketing, digital agencies and digital marketing services should always be aware of what's new in the industry. Every digital marketer has to make continuous efforts to expand their knowledge and expertise. One may get a competitive edge by being the first in their field to learn of and implement innovative algorithms, improvements, or features.

At the start of each year, there is a flurry of marketing innovations and digital marketing trends. For example, a few years ago crypto became a trend during a pandemic time. Nowadays it is still on its peak of popularity and people buy Bitcoin or other cryptos Nothing will change in 2022; in fact, the pandemic's impact on dwindling marketing plans means that practitioners of the craft will mainly look for more economical approaches in their work. Here are a few of the most exciting developments in the world of digital marketing:

1. Advertisements that use programmatic technology

Using artificial intelligence (AI) to automate the purchase of advertisements is known as programmatic advertising. Businesses may save money and time by automating the process of purchasing advertisements.

Almost 61 percent of all programmatic advertising expenditure originates from the United States. According to eMarketer, U.S. programmatic display ad expenditure will climb 18.4 percent next year, a level that's near to average what was witnessed in prior years:

2. The prevalence of influential people is rising (even for B2B)

The influencer marketing world is projected to reach $13.8 billion in 2021 and continue to expand. Because the influencer promotes the product, influencer marketing efforts convey context and relevance automatically. Even B2B companies like Adobe, SAP, GE, and PWC have jumped on the influencer bandwagon.

3. Application of Artificial Intelligence to Marketing

People are talking about how the next AI revolution will eventually control every facet of their life. The shift has already started, but we don't even know it yet. Sixty percent of internet users have already used an artificial intelligence chat bot to have their questions answered across different platforms.

The vast majority of the stuff we see on social media is optimized by AIs so that we spend more time there. Digital marketers have a fantastic chance to use this cutting-edge technology, which is expected to grow into a $190 billion business by 2025.

4. Metaverse

The Metaverse, or "world inside our world," is a concept that has gained widespread acceptance in recent years. The Metaverse is presently owned by Meta (Facebook). New and possibly unexplored is the concept of a digital realm where virtual and augmented realities co-exist to create a universal experience.

Creating a digital representation of oneself in a future society where anything goes sounds very gaming- centric. The question then becomes how to adopt this strategy to become mainstream in the digital marketing world by 2022.

Metaverse has created a social commerce feasible via a network of realities/virtual worlds where space exists practically everywhere. Well, digital marketers have seen a need they can fill with their brands, giving rise to a new field of digital promotion. 

Even if we haven't yet achieved the peak of marketing in this area, the potential is enormous!

5. NFTs

Tradable digital assets are referred to as Non-Fungible Tokens. A unique token associated with each NFT verifies its authenticity and ownership. NFTs have shaken up the creative and technological sectors, and now they're also making their way into the marketing industry.

Non-Financial Products (NFTs) are accessible in a lottery to help promote the company. For example, Marriott Bonvoy ran a contest where the top three finishers received an NFT and 200,000 Bonvoy points.

Only luxury companies like Adidas, Marriott, etc., have participated in such digital marketing efforts. Brands are yet to realize the true potential of NFTs as a marketing tool fully, but once they do, the sky's the limit.

6. Crypto

You might think of cryptocurrency as the "Instagram" of the financial sector. It made its way into the market and gradually came to dominate it, even though none initially realized its potential. Since the profits are so high, many people are buying cryptocurrency to invest.

Because of cryptocurrency's recent rise in popularity, many people are looking to diversify their portfolios into this promising asset class. Several crypto investment platforms are giving away small amounts of a single coin for free to attract new users and introduce potential investors to cryptocurrency.

It would be no surprise if, like Google Pay, we used cryptocurrency to pay for our weekly shopping and other necessities. When thinking about digital marketing trends for 2022, we can safely say that we've reached dizzying heights.

7. Personalization

In 2022, customization will be crucial. Advertising tailored to your target demographic will provide better results than generic material distributed widely in the hopes of getting as many customers as possible. However, the content isn't the only thing that has to be perfect. Your target audience must get your advertisements at optimal times and locations in this competitive environment.

8. Quality encounters and conversational marketing

Conversational marketing is nothing new; brands have talked to their consumers for years. However, the proliferation of social media and chatbots has led to an explosion in conversational marketing, altering the traditional nature of merchant-client relationships.

9. Definition of Augmented Reality

According to Wikipedia, AR is "the merging of computer-generated perceptual information with the real-world environment to create a more realistic view of the world around the user."

It has three main components.

  • Blend of the physical and digital
  • Instantaneous communication
  • Precise 3D object registration using both virtual and physical models

From a business perspective, Augmented Reality is significantly more realistic than Virtual Reality, despite both technologies' ability to generate excitement and media attention via grandiose science fiction concepts. Most industry watchers expect augmented reality to keep gaining ground on virtual reality regarding consumer spending.

Conclusion

Since digital marketing is constantly evolving in response to emerging best practices, it is difficult to generalize how the industry is developing. With technology advancing rapidly, it's only a matter of time until we see even more fascinating developments in how brands interact with their customers. Keeping up with technological developments is crucial.





Like what you see? Share with a friend.


blog author description

Afifa Hanif

Afifa is a content writer, proofreader and a ghostwriter. She has won a gold medal in English Language Studies and is currently pursuing her Master of Philosophy in English Literature. She has extensive experience of writing Web3 blog posts and articles.

SHARE
Page Stats