Survey Design 101 Workshop with Dr. Kirsten Lee Hill

Inside Survey Design 101 Workshop

1. —

   Introduction to the Workshop

   The workshop begins with an overview of its purpose and target audience, providing participants with a clear understanding of what to expect. To foster engagement and collaboration, attendees introduce themselves and share their roles and affiliations. The session emphasizes creating a fun and engaging learning environment, ensuring that participants feel comfortable and motivated to contribute actively throughout the workshop.

2. 01

   Improving Survey Design with Dr. Kirsten

   • Introduction of Dr. Kirsten, an expert in survey design and research.
   • Importance of good survey design with real-life examples of poor survey design.
   • Techniques to improve survey questions for clarity and effectiveness, including the use of multiple-choice options and splitting complex questions.
3. 02

   Case Study: Apple's Specialist Rating Question

   • Analysis of a survey question from Apple regarding employee evaluations.
   • Discussion on clarity, specificity, and the importance of actionable feedback in survey questions.
   • Strategies for designing questions that effectively capture customer support experiences.
4. 03

   Designing Actionable Surveys for Target Audience

   • Understanding the need for actionable and reliable survey data.
   • Importance of setting clear goals and understanding the target audience.
   • Developing a survey purpose statement and focusing on relevant demographic information.
5. 04

   Understanding Survey Data Quality and Validation

   • Ensuring data quality through respondent background information.
   • Challenges of anonymous surveys and the impact on data reliability.
   • Approaches to validate data and maintain respondent privacy.
6. 05

   Addressing Data Validation in Anonymous Surveys

   • Strategies for maintaining control over survey samples and ensuring data quality.
   • Use of qualifying questionnaires and social identities to improve data reliability.
   • Discussion on the challenges of anonymous data collection and potential solutions.
7. 06

   Survey Response Rates and Analysis Techniques

   • Importance of response rates and their impact on survey validity.
   • Transparency in interpreting survey results and using statistical tools for analysis.
   • Preference for closed questions to simplify data analysis and reduce qualitative data misinterpretation.
8. 07

   Statistical Sampling, Surveys, and Confidentiality

   • Need for statistically valid sampling and the benefits of larger sample sizes.
   • Comparison of surveys, focus groups, and interviews in data collection.
   • Emphasis on confidentiality and trust to maintain participant engagement.
9. 08

   Aligning With GDPR Standards and Survey Design

   • Importance of GDPR compliance in survey design, even when not legally required.
   • Comparison of surveys, focus groups, and interviews in data collection.
   • Emphasis on confidentiality and trust to maintain participant engagement.
10. 09

    Conclusion and Resources

    • Recap of key points discussed in the workshop.
    • Offer to review surveys and provide feedback.
    • Information on Dr. Kirsten's upcoming book on survey writing.