How To Identify And Target Your Ideal Web3 Community Members Using Surveys?

Welcome to this blog!

If you have landed on this blog, then chances are high that you are trying to grow your Web3 community. You may want to simply invite attention or increase customers for your Web3 product/service.

A community-driven approach works best in a Web3 Ecosystem. Surveys are a powerful tool when it comes to digital interactions in a community setting.

This blog helps you to identify & target ideal members for your Web3 community with the help of surveys.

Understanding Web3 Community Members

Web3 is a niche space. New members joining the Web3 community may lack the necessary knowledge to participate & contribute to the community. They find it difficult to adapt because Web3 is still new and evolving, and members need time to trust and understand it.

Web3 includes technologies like Crypto, DApp, NFT, DAO, DeFi, Metaverse, and more. Just like Web3 technologies, the Web3 community is fragmented. Each Web3 community focuses on a particular aspect of Web3. Web3 audiences are spread across communities.

To earn the right community member, you have to understand their needs, pain points, and motivations. Think through the challenges they face. What are they trying to get in the Web3 space? Surveys can help you to collect this information and help you target the right ones.

Reaching the right people with the right questions can make the job half done at this point. If you’re pouring your entire effort to attract the right Web3 audiences into your community, but without a proper strategy, it is like shouting in the void, so here we are with a simple, clear step-by-step strategy to target & increase Web3 community members with surveys as the tool.

Steps to Increase Web3 Community members through surveys

Identify Survey Goal

We start by setting a goal for your survey, with a presumption that you have clearly understood the target audience. The overall goal of the survey is to attract those target Web3 audiences into your community. But don't beat around the bush with everything you know, just fix to a simple goal.

For example, if you're building a community for DeFi projects, you can choose a survey called “State of Privacy in Financial Transaction”. The primary goal here is to understand the privacy preferences given to financial transactions by the respondents.

By using this data, you can craft strategies to enhance engagement, develop content, and tailor your Web3 offerings to attract and retain members who are aligned with your DeFi community’s vision and values.

Design the survey

Let’s say you are managing a community for Web3 developers. Designing surveys related to Web3 developers help you get more relevant members into your community. You can design surveys with questions like

• Do you develop on mainnet or testnet?
• What Web3 technology interests you the most?
• What is your favorite smart contract programming language?

This type of survey questions helps you identify the current state of Web3 developers, their pain points & motivations.

Similarly, you can choose to design surveys for DApp, NFT, and Ordinals, if you manage a community in that space.

Distribute the survey

So, having designed your survey. It’s time to share it with the right people.

To start with you can share it on your socials to attract your Web3 followers. You can partner with social media influencers in your niche to reach a wider Web3 audience. Identify other Web3 communities like yours and share your survey with them.

You can check platforms like DAppRadar to find the ones that match your criteria.

One more way is to reach your target audience through email. Use tools like Apollo to get the email addresses of your target Web3 members.

Engage your Survey

To encourage people to complete the survey, offer incentives they love. You could offer Cryptos, NFTs. Or even a hard wallet to store their secret keys.

To boost engagement further you can share invites to exclusive community events or early access to upcoming features of your Web3 project.

While sharing your survey, highlight the incentives you provide. Also clearly communicate that their inputs are important to shape the future of your community.

Share survey Insights

You could also provide a summary of your survey report to give the audience a glimpse into your insights. You can attach a PDF of your survey report and email prospects to keep them engaged and informed.

Customize your emails/messages based on their survey responses. Start nurturing your audience by segmenting them. Send targeted content that resonates with your audience.

Use cases

These 2 use cases can help you understand how surveys are run in real-time, to increase community members.

• Alchemy is a Web3 development platform. Alchemy conducts an Annual Developer survey every year targeted at almost 600+ developers. Based on the survey, they create a Web3 developer report every year, revealing key insights in web3 development. Alchemy increased their community followers, especially developers with the help of this survey.
• Security.org conducted an NFT awareness and adoption survey. They conducted a study on more than 1000 American consumers to find out what they know about NFTs. They also extracted how consumers felt about NFT in the current economic climate. The success of this survey eventually increased Security.org’s brand awareness and increased its community followers.

To Wrap it Up

Surveys are a great way to understand your Web3 audience and to increase loyal followers. By setting a clear goal, asking the right questions, and reaching the right audience, you can gather valuable information that leads to a healthier community.

With the right approach, you can drive a change in your Web3 space. Ready to get started? Check out our Web3 Surveys to learn more about how BlockSurvey can help!