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Stimulus Comparison AB Test Survey

Take the guesswork out of stimulus comparison with our Test Survey. Get valuable insights on different stimuli and their impact on your audience. This mock-up behavioural science study examining whether the framing of a health risk message affects a participant's intention to change behaviour. Conducted by a public health research team. Two versions of a health warning message about sedentary behaviour one uses loss framing (what you lose by not acting), the other uses gain framing (what you gain by acting). Classic Kahneman & Tversky experiment design.

2 minutes to complete

Questions for Stimulus Comparison AB Test Survey

Questions

1.

 What is your age group?

The answer should be a single choice:
  1. Under 18 years old
  2. 18-24 years old
  3. 25-34 years old
  4. 35-44 years old
  5. 45-54 years old
  6. 55-64 years old
  7. 65 years old and above
2.

How would you describe your current level of physical activity?

The answer should be a single choice:
  1. Sedentary
  2. Low activity level
  3. Moderate activity level
  4. High activity level
  5. Very high activity level
3.

 How many hours a day do you typically spend sitting (work, commute, leisure)?

The answer should be a single choice:
  1. Less than 2 hours
  2. 2-4 hours
  3. 4-6 hours
  4. 6-8 hours
  5. More than 8 hours
4.

How concerned are you about your long-term cardiovascular health?

The answer should be a single choice:
  1. Not concerned at all
  2. Slightly concerned
  3. Moderately concerned
  4. Very concerned
  5. Extremely concerned
5.

 After reading this message, how likely are you to make a change to your daily routine in the next week?

The answer should be a single choice:
  1. Not likely at all
  2. Slightly likely
  3. Moderately likely
  4. Very likely
  5. Extremely likely
6.

How likely are you to share this type of health information with someone you know?

The answer should be a single choice:
  1. Not likely at all
  2. Unlikely
  3. Neutral
  4. Likely
  5. Very likely
7.

What would make a health message like this more convincing to you? 

The answer should be a text input.

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Here are some FAQs and additional information
on
Stimulus Comparison AB Test Survey

What is a Stimulus Comparison Test Survey?

A Stimulus Comparison Test Survey is a research method used to measure how individuals perceive and compare different stimuli.

Who conducts Stimulus Comparison Test Surveys?

Stimulus Comparison Test Surveys are typically conducted by researchers, market analysts, or psychologists with expertise in survey design and analysis.

How reliable are the results of a Stimulus Comparison Test Survey?

The results of a Stimulus Comparison Test Survey are considered reliable when conducted by professionals with expertise in research methodology and statistical analysis.

Can Stimulus Comparison Test Surveys be used to make important decisions?

Yes, Stimulus Comparison Test Surveys can provide valuable insights that can inform decision-making processes in various fields, such as marketing, product development, and psychology.

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