Newspaper Audience Research Survey

Many readers find the Newspaper Audience Research Surveys helpful in determining the demographics of newspaper readership. It helps you to understand the needs of your audience. 

Time to complete

1 minute

Eligibility

There is no specific eligibility criteria to fill the Newspaper Audience Research Survey. However, it is important to note that the survey is only meant for individuals who have recently read a newspaper.

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Questions for Newspaper Audience Research Survey

1.

Which of the following statements is most accurate?

The answer should be a single choice:
  1. I buy and read a real newspaper
  2. I go onto a newspaper's website
2.

How often do you buy a newspaper, or read a newspaper website?

The answer should be a single choice:
  1. Daily
  2. Weekly
  3. Monthly
  4. Bi-Monthly
  5. Quarterly
  6. Never
3.

Why do you choose to read the newspaper/website that you choose to read?

The answer should be a single choice:
  1. Sport
  2. Entertainment
  3. Health
  4. Films
  5. Careers
  6. Other
4.

Which one of the following sections of a newspaper/newspaper website is most important to you?

The answer should be a single choice:
  1. Sport
  2. Entertainment
  3. Health
  4. Films
  5. Careers
  6. Other
5.

Please select your degree of agreement

The answer should be a single (or) multiple choice by row and column:
How do you rate the importance of the SPORTS section of _________newspaper/website?
How do you rate the importance of the ENTERTAINMENT section of _________ newspaper/website?
How do you rate the importance of the HEALTH section of _________newspaper/website?
How do you rate the importance of the FILMS section of _________newspaper/website?
How do you rate the importance of the CAREERS section of _________ newspaper/website?
Not at all important
Slightly important
Moderately important
Very important
Extremely important

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