Episode 1: Are Synthetic Users Worth It? AI in Customer Research
Synthetic users are cheaper and faster, but can they replace real ones? A senior researcher on where AI-generated users help and where they fall short.
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Real conversations with researchers on how customer insight actually gets made. Research Secrets is BlockSurvey's podcast on building better products.
Synthetic users are cheaper and faster, but can they replace real ones? A senior researcher on where AI-generated users help and where they fall short.
Read more →AI can generate options fast, but it cannot tell you which insight matters. A user researcher at Polarsteps on treating AI like a sparring partner instead of a source of answers.
Read more →A research study can be flawless and still be useless if it answers the wrong question. Vivek Paimure, market research lead at 360iResearch, on strategic myopia, questioning your own data, and why the right question matters more than the right answer.
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