Episode 1: Are Synthetic Users Worth It? AI in Customer Research
Synthetic users are cheaper and faster, but can they replace real ones? A senior researcher on where AI-generated users help and where they fall short.
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Real conversations with researchers on how customer insight actually gets made. Research Secrets is BlockSurvey's podcast on building better products.
Synthetic users are cheaper and faster, but can they replace real ones? A senior researcher on where AI-generated users help and where they fall short.
Read more →AI can generate options fast, but it cannot tell you which insight matters. A user researcher at Polarsteps on treating AI like a sparring partner instead of a source of answers.
Read more →A research study can be flawless and still be useless if it answers the wrong question. Vivek Paimure, market research lead at 360iResearch, on strategic myopia, questioning your own data, and why the right question matters more than the right answer.
Read more →A low NPS score doesn't always mean the product is broken. Edward Olayemi, head of customer excellence and user research at FairMoney, on why about 40% of complaints are communication gaps and how he validates before acting.
Read more →Nathan Livingston, head of customer research at Bally's Interactive, on how his two-person team turns research around in a week: when 50% of an answer is enough, which tools make it possible, and how to be honest about the trade-off.
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