Open Ended Customer Satisfaction Survey Template

Note: This is your copy. Do what you'd like with it (edit, send it around, etc.) Also, remove this description and write your own. You can learn so much from asking your customers open ended questions. These questions are useful and popular, but you can always edit them to reflect your goals. Don't feel like you have to keep everything in place. These are just suggestions from experience. Also, asking these long form questions is more difficult to get responses because it takes some effort. You might want to try incentivizing people with a discount code or coupon. Credits: Hubspot

2 minutes to complete


In order to fill out the form the customer must be a minimum of 18 years of age.


Questions for Open Ended Customer Satisfaction Survey Template



How satisfied were you with your experience today?

The answer should be a rating.

Why did you decide to purchase from our company, as opposed to our competitors?

The answer should be a text input.

What matters to you the most when choosing {our type of products} online?

The answer should be a text input.

Did you consider any other {type of company} besides us? If so, which ones?

The answer should be a text input.

Which doubts or hesitations did you have before purchasing from us?

The answer should be a text input.

Did you have any questions you couldn't find answers to on our website?

The answer should be a text input.

Would you recommend [Company Name] to your friends? Why?

The answer should be a text input.

What is your e-mail address?

The answer should be an email input.

Surveys Similar to Open Ended Customer Satisfaction Survey Template

  • Close Ended Customer Satisfaction Survey
  • Customer Satisfaction Survey
  • Customer Feedback Survey

Here are some FAQs and additional information
Open Ended Customer Satisfaction Survey Template

Why are open-ended questions helpful?

Open-ended questions allow your customers to express their views and provide you insights in detail.

Why are customer satisfaction surveys so important?

These surveys are important to identify the areas your customers are not satisfied with and to understand better about their wants and needs. It also helps in improving the quality of the service you provide to your customers.

What is a customer satisfaction survey?

It is a study to measure the success of your product or service based on the satisfaction levels of your customers.

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