Retention Survey Template

Ask customers why are they are cancelling.

1 minute to complete


All employees of the company are eligible to fill the Retention Survey Template.


Questions for Retention Survey Template



What's the main reason you are [downgrading/cancelling/returning this item]?

The answer should be a text input.

In your own words, why are you [downgrading/cancelling/returning this item]

The answer should be a text input.

Are you likely to become a customer again in the future?

The answer should be a single choice:
  1. Yes
  2. No

Surveys Similar to Retention Survey Template

  • Customer satisfaction survey
  • Employee satisfaction survey
  • Engagement survey
  • Onboarding survey
  • Product survey
  • User experience survey

Here are some FAQs and additional information
Retention Survey Template

Why is customer retention important?

Customer retention plays a major role in boosting your revenue and your customer's lifetime value as well. It also helps in building good relationships with your customers.

Who is this retention survey template for?

This retention survey template can be used by any person who is dealing with clients or providing any services or products. It can be used by business owners, service providers, entrepreneurs, etc.

What is a retention survey?

Retention surveys are used by organizations to determine whether an employee, customer, or student will stay with their organization, as well as what the organization needs to do to keep them.

How is retention measured?

To calculate the retention rate, divide the number of employees/students/customers that stayed with your company through the entire time period by the number of people when you started. You can then multiply that number by a hundred to obtain the retention rate.

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