Customer Loyalty Survey

Loyalty is all about building trust over time. Successful businesses take care of their customers and go above and beyond to impress them. How do you know how your customers perceive your business? A customer loyalty survey is an important factor in running an effective marketing campaign.

Time to complete

2 minutes

Eligibility

In order to be eligible to fill out the survey, customers must have made a purchase at the store within the past three months.

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Questions for Customer Loyalty Survey

1.

On a scale of 1 to 5 where 1 represents “Extremely Dissatisfied” and 5 represents “Extremely Satisfied,” how would you rate your level of overall satisfaction with [Company Name]?

The answer should be a rating.
2.

How likely are you to recommend [Company Name] to  a friend or relative?

The answer should be a single choice:
  1. Extremely unlikely
  2. Unlikely
  3. Neutral
  4. Likely
  5. Extremely likely
3.

How likely are you to repurchase products and services from [Company Name]?

The answer should be a single choice:
  1. Extremely unlikely
  2. Unlikely
  3. Neutral
  4. Likely
  5. Extremely likely
4.

In total, how long have you been a customer of [Company Name]?

The answer should be a single choice:
  1. Less than one year
  2. One to under three years
  3. Three to under five years
  4. Five to under ten years
  5. Ten years or more
5.

I believe [Company Name] deserves my loyalty

Please rate your level of agreement with the following statements (10-1 scale with 10 being completely agree, 5being neutral, and 1 being completely disagree):

The answer should be a rating.
6.

Over the past year, my loyalty to [Company Name] has grown stronger

Please rate your level of agreement with the following statements (10-1 scale with 10 being completely agree, 5being neutral, and 1 being completely disagree):

The answer should be a rating.
7.

[Company Name] values people and relationships ahead of short-term goals

Please rate your level of agreement with the following statements (10-1 scale with 10 being completely agree, 5being neutral, and 1 being completely disagree):

The answer should be a rating.

Similar Ideas

  • Customer Satisfaction Survey
  • Customer Service Survey
  • Product Satisfaction Survey
  • Market Research Survey
  • Brand Loyalty Survey

Here are some FAQs and additional information
on
Customer Loyalty Survey

What is a customer loyalty survey?

Customer loyalty surveys are a great way to measure your customers' commitment to your brand.

What is customer loyalty?

Customer loyalty refers to customer retention and the probability of your customer's commitment towards your brand.

How to increase customer loyalty?

Customer loyalty can be increased by active listening, receiving feedback from your customers from time to time, and providing extra value to them.

Why are customer loyalty surveys important?

These surveys are important to identify the areas your customers are not satisfied with and better understand their wants and needs.

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