How to capture 1,000+ marketing qualified leads in Cannabis niche using Surveys at low cost?

Are you a Cannabis manufacturer? Do you want to increase leads? Are you looking for leads in the Cannabis sector? Then this Playbook is for you.

The goal of this Playbook is to help you collect thousands of marketing-qualified leads in the Cannabis sector at a lower cost and establish authority.

Read further. We will teach you step by step how to execute for the Cannabis Niche. This said the same can be applied to any domain or industry.

Once you learn this, you’ll be able to apply this playbook/framework/mental model for capturing leads at low cost using surveys.

Before we get started, understand the basic Jargons of Lead Capture & Marketing.

Let's start.

Knowing Cannabis Industry

The cannabis industry encompasses the cultivation, manufacturing, distribution, and sale of cannabis and its related products for medicinal and recreational purposes.

This sector has witnessed significant growth, especially after various regions worldwide began to legalize its use.

Economic impacts of the Cannabis Industry include job creation, significant tax revenue generation, and the development of a range of ancillary businesses. However, the industry also faces unique challenges, such as regulatory disparities between regions and evolving public health concerns.

As the Cannabis market landscape continues to change, the industry is expected to evolve, presenting new opportunities and challenges for businesses and regulators alike.

Cannabis is known to reduce anxiety, improve sleep, relieve pain, & fight the side effects of aging.

Steps for Outreach & Lead Capture

Let’s now focus on how to do the Survey Outreach and capture marketing-qualified leads in the Game Engine niche using an Inbound marketing strategy.

STEP 1: Set your goal

Start your Outreach by setting a goal.

Can you Jot down your goal now, even while reading this playbook?

Below are a few sample goals from the Game Engine niche you can refer to.

• I want to collect 500+ marketing-qualified leads using surveys for Cannabis Cultivation Sector.
• I want to collect 1,000+ marketing-qualified leads using surveys for Cannabis Manufacturing.
• I want to collect 2,000+ marketing-qualified leads using surveys for Cannabis Distribution.

STEP 2: Choose a Survey Topic

Once you set your goal, the next step is to choose the Survey you are going to rollout.

Choose a survey topic that your target audience and ideal customer profile will be interested in participating in.

Below are a few sample surveys from the game industry.

• Cannabis In America Survey - Know more
• Cannabis Industry Statistics Survey - Know more
• Cannabis Compensation Survey - Know more
• Cannabis Industry Marketing Challenges Survey - Know more

Choose a survey that aligns with your goal.

STEP 3: Identify Target Persona

It’s important to identify the target Persona who will be taking your survey.

Below is a sample target persona

• American citizens who are active and health conscious and prefer to have edible Cannabis for medicinal purposes.

Don’t try to sell directly to the persona.

Instead, you should care about the larger problem that your Survey is trying to solve. Your persona should be the ideal audience to take your survey, and it should be the reason you are reaching out to them.

Your motivation should be to provide a solution (or present an already identified solution) to the target Persona.

STEP 4: Set incentives

You can increase your survey response rates by providing incentives to complete the survey.

Offer incentives to encourage participation in data collection efforts and attract a wider audience. Below are a few incentives you can offer for Surveys from the Cannabis Industry.

• Offer free business consultation sessions with Cannabis industry experts.
• Give away free access to educational content focusing on Cannabis cultivation.
• Offer a donation to a cannabis-related nonprofit organization for each survey completed.

Make sure to mention the incentive during the survey rollout email.

STEP 5: Set deadline

The Survey cannot go on forever without a deadline.

We need a deadline to close the survey and share the report.

Below are the ideal reference timelines for the Survey.

• Survey Open: 4 weeks
• Data Analysis: 2 weeks
• Report Drafting: 2 weeks
• Review and Finalization: 1 week

The deadline should also be mentioned in the survey rollout email.

STEP 6: Rollout

If you expect a 20% response rate, you should promote the surveys to 5000 companies and can expect to have 1000 completed surveys, which means attaining 1000+ marketing-qualified leads.

We can segment the Cannabis sector into sub-sectors like Cannabis Cultivation, Cannabis Manufacturing, Cannabis dispensaries, Cannabis Distribution, Cannabis Testing, Cannabis Research, and more.

Identifying and collecting the URLs of target companies in the Gaming Industry is research in itself.

The following websites can fetch the target company URL for the Web 3 Niche.

• Cannigma
• CannabisNet
• WeedMaps
• Leafly

The URL can also be fetched using profiles from social media like Twitter, LinkedIn, Reddit, Discord, & Telegram.

You can successfully roll out your survey by mail. An initial mail, a reminder mail, and a last call mail would be sufficient to reach the respondents. Consider using Apollo for email automation.

STEP 7: Create & Share Report

Once the email is rolled out and the closing deadline is reached, it's time to create and share the survey report.

Create report:

The survey report should include the following.

• Title of the survey report
• Name of the organization conducting the survey
• Date of publication
• How was the survey conducted?
• How were participants selected?
• Duration of the survey.

Share report:

• Determine who needs to see the report.
• Choose the right medium to send your report.
• A well-designed PDF sent through mail could be more appropriate.

STEP 8: Nurture Leads

Even after sharing the survey report, continue to engage with your leads through targeted content & surveys. Segment your leads and personalize marketing efforts.

It’s time to introduce your product and signal to them how it alleviates the their pain.

Once again, remember not to sell your product directly. You have already built rapport with your leads, so the outreach is warm instead of cold.

Leverage the advantage of this warm marketing channel that you have built.

Continue Nurturing the leads with valuable and personalized content.

Time To Act

You received an introduction to the Cannabis Industry.

We then delved into the basic terminologies of marketing.

We discussed the importance of Inbound marketing and its stages. We discussed how surveys fit into the sales funnel.

Finally, we discussed all the steps involved in reaching out with surveys in the Cannabis Industry to capture leads.

As you can see from this Playbook, the Survey is central to receiving leads.

It’s time to execute this playbook and reap the benefits.

BlockSurvey is a secure, & privacy-focused Survey platform.

Start capturing leads with surveys now. Start using BlockSurvey.