Newspaper Readership Survey

The Newspaper Readership Survey Questionnaire is conducted to measure the actual readership of various newspapers and people preferences on content.

Questions for Newspaper Readership Survey

1.

Gender

The answer should be a single choice:
  1. Male
  2. Female
  3. Other
  4. Prefer not to say
2.

Age

The answer should be a single choice:
  1. Under 18
  2. 18-24 years old
  3. 25-34 years old
  4. 35-44 years old
  5. 45-54 years old
  6. Over 55
3.

What is the highest level of education you have completed?

The answer should be a single choice:
  1. Less than a high school diploma
  2. High school degree or equivalent
  3. Bachelor's degree
  4. Master's degree
  5. Doctorate
4.

Occupation

The answer should be a single choice:
  1. Employed full time
  2. Employed part-time
  3. Unemployed
  4. Student
  5. Retired
  6. Self-employed
  7. Unable to work
5.

How often do you read newspaper?

The answer should be a single choice:
  1. Daily
  2. Weekly
  3. Monthly
  4. Bi-Monthly
  5. Quarterly
  6. Never
6.

How do you mostly access newspaper?

The answer should be a single choice:
  1. Hard Copy
  2. Digital Copy
  3. Both
7.

Why do you choose to read newspaper over other media?

The answer should be a single choice:
  1. Better Language
  2. More Information, Less Sensation
  3. Credibility and Reliability
  4. Other
8.

Including yourself, how many people typically read at home/office/school/college

The answer should be a single choice:
    9.

    Please indicate the extent to which you agree or disagree with the followingstatements based on yournews paper reading experience

    The answer should be a single (or) multiple choice by row and column:
    I feel engaged by the content
    I am exposed to new points of view or ways of thinking about things
    It makes me want to know more about what I am reading
    It feels relevant to our society and the times we live in
    Strongly disagree
    Disagree
    Neither agree nor disagree
    Agree
    Strongly agree
    10.

    Please rate the following aspects of the newspaper

    The answer should be a single (or) multiple choice by row and column:
    Range of content covered
    Quality of writing
    Design and layout
    Cost
    Distribution methods
    Extremely unlikely
    Unlikely
    Neutral
    Likely
    Extremely likely

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