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Brand Awareness Survey

Brand awareness is the extent or likelihood that consumers recognize and acknowledge the presence of your brand in the market. It is the probability that consumers are familiar about the existence of your brand despite the presence of competitors.

Time to complete

1 minute

Eligibility

The Brand Awareness Survey is open to all individuals who are 18 years of age or older.

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Questions for Brand Awareness Survey

1.

What is the first company that comes to mind when you think of [Business Area / Domain / Service]?

The answer should be a text input.
2.

How familiar are you with [Brand Name]?

The answer should be a single choice:
  1. I've never heard them before
  2. I've heard of them, but never buy their products
  3. I buy their products occasionally
  4. I buy their products on a regular basis
3.

Which of the following attributes do you associate with [Brand Name]?

* Choose all that apply

The answer should be a multiple choice:
  1. Affordable
  2. Dependable
  3. Easy to Use
  4. Essential
  5. Fun
  6. Modern
  7. Popular
  8. Powerful
  9. Safe
  10. Stylish
4.

Where have you seen advertisements for [Brand Name]?

* Choose all that apply

The answer should be a multiple choice:
  1. Billboards
  2. Magazines
  3. Newspapers
  4. Online
  5. Public transportation
  6. Radio
  7. TV
  8. Search Engines
  9. Social Media
5.

Overall, how would you rate the quality of [Brand Name]?

The answer should be a rating.
6.

Overall, how would you rate the value of [Brand Name]?

The answer should be a rating.

Similar Ideas

  • Customer Brand Awareness Survey
  • Patient Brand Awareness Survey
  • Student Brand Awareness Survey
  • Employee Brand Awareness Survey

Here are some FAQs and additional information
on Brand Awareness Survey

What is brand awareness?

Brand awareness is the extent to which consumers are familiar with a particular brand. It is often measured by the percentage of consumers who are able to recall the brand when asked.

What are some ways to increase brand awareness?

There are many ways to increase brand awareness, but some common methods include advertising, sponsorships, and word-of-mouth marketing.

How can I measure brand awareness?

There are a number of ways to measure brand awareness. Some common methods include surveys, focus groups, and consumer research.

What are the benefits of increasing brand awareness?

There are many benefits of increasing brand awareness, but some of the most common include increased sales, improved brand recognition, and increased customer loyalty.

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