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Brand Awareness Survey

Brand awareness is the extent or likelihood that consumers recognize and acknowledge the presence of your brand in the market. It is the probability that consumers are familiar about the existence of your brand despite the presence of competitors.

Questions for Brand Awareness Survey

1.

What is the first company that comes to mind when you think of [Business Area / Domain / Service]?

The answer should be a text input.
2.

How familiar are you with [Brand Name]?

The answer should be a single choice:
  1. I've never heard them before
  2. I've heard of them, but never buy their products
  3. I buy their products occasionally
  4. I buy their products on a regular basis
3.

Which of the following attributes do you associate with [Brand Name]?

* Choose all that apply

The answer should be a multiple choice:
  1. Affordable
  2. Dependable
  3. Easy to Use
  4. Essential
  5. Fun
  6. Modern
  7. Popular
  8. Powerful
  9. Safe
  10. Stylish
4.

Where have you seen advertisements for [Brand Name]?

* Choose all that apply

The answer should be a multiple choice:
  1. Billboards
  2. Magazines
  3. Newspapers
  4. Online
  5. Public transportation
  6. Radio
  7. TV
  8. Search Engines
  9. Social Media
5.

Overall, how would you rate the quality of [Brand Name]?

The answer should be a rating.
6.

Overall, how would you rate the value of [Brand Name]?

The answer should be a rating.

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