What is the first company that comes to mind when you think of [Business Area / Domain / Service]?
How familiar are you with [Brand Name]?
Which of the following attributes do you associate with [Brand Name]?
* Choose all that apply
Where have you seen advertisements for [Brand Name]?
* Choose all that apply
Overall, how would you rate the quality of [Brand Name]?
Overall, how would you rate the value of [Brand Name]?