Westendorp pricing survey

The survey question helps understand consumers' purchase power and how much they're willing to pay.

Time to complete

1 minute

Eligibility

The survey should be filled out by people who shop on a regular basis.

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Questions for Westendorp pricing survey

1.

At what price would you consider the product to be so expensive that you would not consider buying it? 

The answer should be a number input.
2.

At what price would you consider the product starting to get expensive, so that it is not out of the question, but you would have to give some thought to buying it?

The answer should be a number input.
3.

At what price would you consider the product to be a bargain - a great buy for the money?

The answer should be a number input.
4.

At what price would you consider the product to be priced so low that you would feel the quality couldn't be very good?

The answer should be a number input.

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Here are some FAQs and additional information
on
Westendorp pricing survey

What is Van Westendorp pricing survey?

The Van Westendorp Price Sensitivity Meter is a marketing research tool that measures how willing consumers are to pay for a product or service. It is based on four questions that gauge a customer's reaction to different price points. The four questions are: 1. At what price would you consider the product to be so expensive that you would not buy it? 2. At what price would you consider the product to be priced so low that you would question the quality? 3. At what price would you consider the product to be a bargain? 4. What is the most you would be willing to pay for the product? The answers to these four questions can help businesses understand consumer perceptions of value and price elasticity. The Van Westendorp Price Sensitivity Meter is often used in conjunction with other market research tools, such as conjoint analysis.

How is Van Westendorp calculated?

The Van Westendorp Price Sensitivity Meter is calculated by taking the average of the four questions.

What are the benefits of Westendorp price sensitivity method?

The benefits of the Van Westendorp Price Sensitivity Meter are that it is quick and easy to use, and it can provide valuable insights into consumer perceptions of value and price elasticity.

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