What was your first impression when you entered the website?
Does CTA encourage users to the targeted action?
Does social proof (Testimonials, Partners .etc) persuading?
Does it look trustworthy?
Does it have a personal touch?
Does it have a compelling headline?
Did you find the information you were looking for on this page?
What’s the ONE thing missing from this page?
List any areas below. It will help a lot.