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Kano survey

The Kano survey is a research method used to determine customer satisfaction with a product or service. The survey is based on the assumption that customer satisfaction can be divided into three categories: must-haves, nice-to-haves, and delighters.

Time to complete

2 minutes

Eligibility

Any person who is genuinely interested to give feedback about a product can fill out this kano survey.

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Questions for Kano survey

1.

Gullwing doorsDoors that are hinged at the top instead of the side so they open upwards and look like a bird lifting its wings, to make getting in and out easier and because it looks amazing!

2.

How would you feel if you did have this feature?

The answer should be a single choice:
  1. I like it
  2. I expect it
  3. I am neutral
  4. I can tolerate it
  5. I dislike it
3.

How would you feel if you did NOT have this feature?

The answer should be a single choice:
  1. I like it
  2. I expect it
  3. I am neutral
  4. I can tolerate it
  5. I dislike it
4.

Heated seatsBuilt-in seat warmers so you can warm your body directly rather than turning on the fans. This would be much quicker and the temperature can be controlled much more carefully so you don't overheat.

5.

How would you feel if you did have this feature?

The answer should be a single choice:
  1. I like it
  2. I expect it
  3. I am neutral
  4. I can tolerate it
  5. I dislike it
6.

How would you feel if you did NOT have this feature?

The answer should be a single choice:
  1. I like it
  2. I expect it
  3. I am neutral
  4. I can tolerate it
  5. I dislike it
7.

High-performance engineA responsive and efficient engine, with quick acceleration and a top speed to go as fast as you want.

8.

How would you feel if you did have this feature?

The answer should be a single choice:
  1. I like it
  2. I expect it
  3. I am neutral
  4. I can tolerate it
  5. I dislike it
9.

How would you feel if you did NOT have this feature?

The answer should be a single choice:
  1. I like it
  2. I expect it
  3. I am neutral
  4. I can tolerate it
  5. I dislike it
10.

BrakesBrakes to slow or stop the car safely and quickly when you press the brake pedal, in any weather conditions.

11.

How would you feel if you did have this feature?

The answer should be a single choice:
  1. I like it
  2. I expect it
  3. I am neutral
  4. I can tolerate it
  5. I dislike it
12.

How would you feel if you did NOT have this feature?

The answer should be a single choice:
  1. I like it
  2. I expect it
  3. I am neutral
  4. I can tolerate it
  5. I dislike it
13.

Self-drivingFully autonomous self-driving function so you can sit back and relax on your journey, in total safety without having to touch the steering wheel or other controls.

14.

How would you feel if you did have this feature?

The answer should be a single choice:
  1. I like it
  2. I expect it
  3. I am neutral
  4. I can tolerate it
  5. I dislike it
15.

How would you feel if you did NOT have this feature?

The answer should be a single choice:
  1. I like it
  2. I expect it
  3. I am neutral
  4. I can tolerate it
  5. I dislike it
16.

Battery level indicatorAn icon on the car's dashboard shows how much energy is left in the car so you know how far you've left and when you need to recharge.

17.

How would you feel if you did have this feature?

The answer should be a single choice:
  1. I like it
  2. I expect it
  3. I am neutral
  4. I can tolerate it
  5. I dislike it
18.

How would you feel if you did NOT have this feature?

The answer should be a single choice:
  1. I like it
  2. I expect it
  3. I am neutral
  4. I can tolerate it
  5. I dislike it

Similar Ideas

  • Kano survey of agricultural production
  • Kano River irrigation development survey
  • Kano Livestock Production Survey

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