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Donor Experience Survey

Surveys build a better mission connection between your organization and its donors. By asking these key questions, you’re proving that you care about what your donors think, and reminding them that they are an important part of your mission.

Time to complete

1 minute

Eligibility

You may be eligible to fill out a Donor Experience Survey if you have recently made a donation to a nonprofit organization.

Questions for Donor Experience Survey

To what degree do you feel your gifts of (time and money) to us have made a difference (to the people you serve) (to the community you serve) (in achieving our mission)?

The answer should be a single choice:

Great difference
Moderate difference
Little difference

To what extent does our mission (vision, work) reflect your personal beliefs?

The answer should be a single choice:

Very much
Somewhat
Not very much

To what extent are we meeting those expectations?

The answer should be a single choice:

Very well
Moderately well
Not very well

Of all the gifts you have given, which have given you the most joy? How so?

The answer should be a text input.

On a scale of one to five with five being very satisfied and one being not at all satisfied, how would you rank your level of satisfaction with your giving to our organization?

The answer should be a rating.

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Here are some FAQs and additional information
on Donor Experience Survey

What is donor experience?

The donor experience is the way in which a donor feels after they have made a donation. This can include the way they are treated by the organization they donated to, how their donation is used, and how they feel about the organization overall. A positive donor experience can lead to repeat donations and a stronger relationship between the donor and the organization.

How is donor satisfaction measured?

There are a few different ways that donor satisfaction can be measured. One way is through surveys that are sent to donors after they have made a donation. These surveys can ask questions about the donor's overall experience, how they felt about the process, and whether or not they would donate again. Another way to measure donor satisfaction is through donor retention rates. This looks at how many donors continue to donate to an organization over time. A high retention rate typically indicates that donors are happy with their experience and are likely to continue donating.

What is donor journey?

The donor journey is the path that a donor takes from the moment they are first introduced to an organization to the moment they make a donation. This journey can be broken down into a few different stages, including awareness, interest, consideration, and conversion. Organizations should focus on providing a positive experience at each stage of the donor journey in order to increase the likelihood of a donation.

What makes good donor journey?

There is no one answer to this question as every donor is different and will have their own preferences. However, there are a few things that can generally make for a good donor journey. These include a clear and easy-to-use donation process, timely communication from the organization, and a personalized experience.

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