Branding Questionnaire

Take your time and fill out this form. It shall prove to be an integral part upon which your brand image is built. Feel free to be as descriptive or imaginative as possible. Please be as subjective as possible.

Questions for Branding Questionnaire

1.

How did you conceptualise [Product Name]?

The answer should be a text input.
2.

What services/products does [Product Name] intend to offer?

The answer should be a text input.
3.

Who is the Target Audience for [Product Name]? How would you describe them?

Age, income group, personal characteristics etc

The answer should be a text input.
4.

What are the 3 things that you want your brand to tell people?

The answer should be a text input.
5.

If [Product Name] was your friend, how would describe her to us?

Character sketch.

The answer should be a text input.
6.

If Coke sells happiness and Kingfisher sells good times, what intangible value or feeling does [Product Name] create/sell?

Character sketch.

The answer should be a text input.
7.

How strongly do you believe a product or service is a reflection of the founder or founding team?

The answer should be a rating.
8.

Where do you see in 1, 3 & 5 years?

The answer should be a text input.
9.

Who are your competitors?

The answer should be a text input.
10.

What do you want people to feel when they experience [Product Name]?

The answer should be a multiple choice:
  1. Secure
  2. Content
  3. Satisfied
  4. Professional
  5. Admiration
  6. Curious
  7. Inquisitive
  8. Enlightened
  9. Surprised
  10. Relieved
  11. Educated
11.

What kind of engagement would you like your brand to have?

The answer should be a single choice:
  1. Hyper
  2. High
  3. Moderate
  4. Low
  5. Very Low

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