Branding Questionnaire

Take your time and fill out this form. It shall prove to be an integral part upon which your brand image is built. Feel free to be as descriptive or imaginative as possible. Please be as subjective as possible.

3 minutes to complete


Any individual can fill out this form.


Questions for Branding Questionnaire



How did you conceptualise [Product Name]?

The answer should be a text input.

What services/products does [Product Name] intend to offer?

The answer should be a text input.

Who is the Target Audience for [Product Name]? How would you describe them?

Age, income group, personal characteristics etc

The answer should be a text input.

What are the 3 things that you want your brand to tell people?

The answer should be a text input.

If [Product Name] was your friend, how would describe her to us?

Character sketch.

The answer should be a text input.

If Coke sells happiness and Kingfisher sells good times, what intangible value or feeling does [Product Name] create/sell?

Character sketch.

The answer should be a text input.

How strongly do you believe a product or service is a reflection of the founder or founding team?

The answer should be a rating.

Where do you see in 1, 3 & 5 years?

The answer should be a text input.

Who are your competitors?

The answer should be a text input.

What do you want people to feel when they experience [Product Name]?

The answer should be a multiple choice:
  1. Secure
  2. Content
  3. Satisfied
  4. Professional
  5. Admiration
  6. Curious
  7. Inquisitive
  8. Enlightened
  9. Surprised
  10. Relieved
  11. Educated

What kind of engagement would you like your brand to have?

The answer should be a single choice:
  1. Hyper
  2. High
  3. Moderate
  4. Low
  5. Very Low

Surveys Similar to Branding Questionnaire

  • Customer Satisfaction Survey
  • Product Feedback Survey
  • User Experience Survey

Here are some FAQs and additional information
Branding Questionnaire

What are the benefits of branding?

There are many benefits to branding, including increased name recognition, improved customer loyalty, and higher customer satisfaction. Branding can also help you attract new customers and differentiate your business from your competitors.

What are some tips for creating a strong brand?

Some tips for creating a strong brand include choosing a catchy name, developing a unique logo, and creating a consistent look and feel for your marketing materials. You should also focus on providing excellent customer service and creating a positive customer experience.

What are some common branding mistakes?

Some common branding mistakes include using a generic logo, using a name that is difficult to pronounce or spell and using a tagline that is not memorable. You should also avoid using jargon or buzzwords in your branding.

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