Any individual can fill out this form.
How did you conceptualise [Product Name]?
What services/products does [Product Name] intend to offer?
Who is the Target Audience for [Product Name]? How would you describe them?
Age, income group, personal characteristics etc
What are the 3 things that you want your brand to tell people?
If [Product Name] was your friend, how would describe her to us?
If Coke sells happiness and Kingfisher sells good times, what intangible value or feeling does [Product Name] create/sell?
How strongly do you believe a product or service is a reflection of the founder or founding team?
Where do you see in 1, 3 & 5 years?
Who are your competitors?
What do you want people to feel when they experience [Product Name]?
What kind of engagement would you like your brand to have?