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Brand Perception Survey

The purpose of conducting a brand perception survey is to understand how your brand is viewed in the market.

2 minutes to complete

Eligibility

The Brand Perception Survey is open to all individuals who are at least 18 years old.

Questions for Brand Perception Survey

Questions

What do you think [Company Name] does in a sentence of two, please?

The answer should be a text input.

Compared with our competitors, what advantages made us the vendor of choice?

The answer should be a text input.

When selecting vendors, please select your areas of importance?

*choose all that apply

The answer should be a multiple choice:

Customer Service
Innovation
Quality
Price
Sales Process

When making purchasing decision, what is required the most?

*choose all that apply

The answer should be a multiple choice:

References
Product Demo
Service Guarantee
Product Literature
Sharp Salesperson

Rate Our Customer Service

The answer should be a single (or) multiple choice by row and column:

I consistently receive quality customer service

We respond promptly to your requests

We have never left you feeling unsatisfied

Agree

Disagree

Rate Our Innovation

The answer should be a single (or) multiple choice by row and column:

You view our company as innovative

Our products provide real world solutions

We understand the needs of the market

Agree

Disagree

Rate Our Quality

The answer should be a single (or) multiple choice by row and column:

Our products are of superior quality

We stand by the quality of our products

You are willing to refer our company

Agree

Disagree

Rate Our Price

The answer should be a single (or) multiple choice by row and column:

We offer competitive pricing

Our pricing is value based

Our value proposition is best in class

Agree

Disagree

Rate Our Sales Process

The answer should be a single (or) multiple choice by row and column:

Our sales professional are outstanding

We provide the right information at the right time

Our product demonstration is very compelling

Agree

Disagree

Surveys Similar to Brand Perception Survey

Customer Satisfaction Survey
Market Research Survey
Product Feedback Survey
User Experience Survey

Here are some FAQs and additional information
on Brand Perception Survey

What is a brand perception survey?

A brand perception survey is a research tool used to measure how consumers perceive a brand. It is typically used to track brand awareness and brand image over time.

How is a brand perception survey different from a brand awareness survey?

A brand awareness survey measures consumers' ability to recall a brand. A brand perception survey measures consumers' attitudes and perceptions of a brand.

What are the benefits of conducting a brand perception survey?

Brand perception surveys can provide valuable insights into how consumers view a brand. They can be used to track brand awareness and brand image over time, and to identify areas where the brand can improve.

How often should a brand perception survey be conducted?

Brand perception surveys can be conducted as often as needed. However, they are typically conducted on a quarterly or annual basis.

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