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Brand Perception Survey

The purpose of conducting a brand perception survey is to understand how your brand is viewed in the market.

Time to complete

2 minutes

Eligibility

The Brand Perception Survey is open to all individuals who are at least 18 years old.

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Questions for Brand Perception Survey

1.

What do you think [Company Name] does in a sentence of two, please?

The answer should be a text input.
2.

Compared with our competitors, what advantages made us the vendor of choice?

The answer should be a text input.
3.

When selecting vendors, please select your areas of importance?

*choose all that apply

The answer should be a multiple choice:
  1. Customer Service
  2. Innovation
  3. Quality
  4. Price
  5. Sales Process
4.

When making purchasing decision, what is required the most?

*choose all that apply

The answer should be a multiple choice:
  1. References
  2. Product Demo
  3. Service Guarantee
  4. Product Literature
  5. Sharp Salesperson
5.

Rate Our Customer Service

The answer should be a single (or) multiple choice by row and column:
I consistently receive quality customer service
We respond promptly to your requests
We have never left you feeling unsatisfied
Agree
Disagree
6.

Rate Our Innovation

The answer should be a single (or) multiple choice by row and column:
You view our company as innovative
Our products provide real world solutions
We understand the needs of the market
Agree
Disagree
7.

Rate Our Quality

The answer should be a single (or) multiple choice by row and column:
Our products are of superior quality
We stand by the quality of our products
You are willing to refer our company
Agree
Disagree
8.

Rate Our Price

The answer should be a single (or) multiple choice by row and column:
We offer competitive pricing
Our pricing is value based
Our value proposition is best in class
Agree
Disagree
9.

Rate Our Sales Process

The answer should be a single (or) multiple choice by row and column:
Our sales professional are outstanding
We provide the right information at the right time
Our product demonstration is very compelling
Agree
Disagree

Similar Ideas

  • Customer Satisfaction Survey
  • Market Research Survey
  • Product Feedback Survey
  • User Experience Survey

Here are some FAQs and additional information
on Brand Perception Survey

What is a brand perception survey?

A brand perception survey is a research tool used to measure how consumers perceive a brand. It is typically used to track brand awareness and brand image over time.

How is a brand perception survey different from a brand awareness survey?

A brand awareness survey measures consumers' ability to recall a brand. A brand perception survey measures consumers' attitudes and perceptions of a brand.

What are the benefits of conducting a brand perception survey?

Brand perception surveys can provide valuable insights into how consumers view a brand. They can be used to track brand awareness and brand image over time, and to identify areas where the brand can improve.

How often should a brand perception survey be conducted?

Brand perception surveys can be conducted as often as needed. However, they are typically conducted on a quarterly or annual basis.

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