How Handmade Strategy Runs Sophisticated Pricing and Market Research Without Custom Development
Hi, I'm Adam Collins, founder of Handmade Strategy , an untraditional market research consultancy based in Vancouver, Canada, ranked in the top 10 market research firms in Canada. With 20+ years of global insights and strategy experience, I run qualitative and quantitative market research studies for credit unions, telcos, financial services, and FMCG clients. BlockSurvey isn't replacing basic tools for me — it's competing against serious professional platforms, and it holds its own on the things that matter to my work.
The challenge
Enterprise fieldwork has a specific bar to clear: panel integration via GET variables, sophisticated skip and display logic, randomization, and built-in pricing research capability. Most platforms either lack these features or require expensive custom programming to bolt them on. I needed a tool fast enough to keep up with client timelines, but rigorous enough to handle sophisticated survey instruments without compromise.
The solution
BlockSurvey clears that bar. The drag-and-drop builder is genuinely fast - I can get a sophisticated instrument live faster than on many heavier platforms. Native Gabor-Granger pricing questions mean I can run pricing studies without custom workarounds, and the automated follow-up questioning adds qualitative depth to quant surveys in a way most platforms simply don't offer. URL-based GET variable support connects seamlessly to sample panels, keeping my fieldwork workflow intact.
The results
BlockSurvey helps Handmade Strategy spend less time building surveys and reporting results, and more time delivering strategic insights to clients.Built-in cross-tabs and reporting eliminate unnecessary exports and rework, while the modern interface reduces setup time for complex studies.The result is faster project delivery, lower operational overhead, and a smoother research workflow.
