Using Display And Jump Logic In Surveys

Consider you are conducting a survey on an upcoming party.

In the survey, you ask whether the respondent is coming to the party. One of the respondents, Karen, replies not coming to the party. Then why ask Karen what she brings to the party?

When Karen is not coming to the party, there is no point in asking what she brings to the party.

This is the whole point behind the usage of display and jump logic. In short, you can display or jump a survey question based on conditions.

We will be discussing Display and Jump Logic under the light of the survey with the following 4 questions.

• What is your name?
• Are you coming to the party?
• What are you bringing to the party?
• Can you suggest a date for the next party?

BlockSurvey supports both Display and Jump Logic.

Although Display and Jump Logic have completely different features, this blog covers both Display and Jump Logic.

I’ll try to provide a holistic view of both these features through this blog.

1. Display Logic

Display Logic shows or hides a survey question based on the answers given to the previous question.

1.1. When to use?

Let’s take the same Karen Party example that we already discussed in the introduction.

If the answer to the previous question “Are you coming to the party?” is no, we can hide the current question, “What are you bringing to the party?”.

On the contrary, if the answer to the previous question is yes, we can display the current question.

1.2. How to use?

Choosing the option

For any question, go to the logic tab, and you can find the display logic option below Jump Logic, as shown in the screenshot below.

Setting Condition & Logic Map

As you can see in the screenshot below, we are setting a condition for the third question, “What are you bringing to the party?”.

We display the third question (i.e., What Karen brings to the party) only after verifying if the answer to the previous question is Yes (i.e., Karen coming to the party). On the contrary, if the answer to the second question is “No,” then third question will be hidden.

You can also see the logic map here. It has a logical conclusion towards the end of the survey, which is a good practice.

2. Jump Logic

Jump logic skips the current question and jumps to a targeted question based on the answers given to the previous question or current question.

2.1. When to use?

Once again, taking the Karen Party example, if the answer to the second question, “Are you coming to the party?” is no, we can jump to the fourth question, bypassing the third question, “What are you bringing to the party?”.

On the contrary, if Karen comes to the party, we can ask her what she is bringing.

2.2. How to use?

Choosing the option

For any question, go to the logic tab, and you can find the Jump logic option as the first option above Display Logic, as shown in the screenshot below.

Setting Condition & Logic Map

As you can see in the screenshot below, we are setting the condition for the second question, “Are you coming to the party?”.

We jump to the fourth question (Can you suggest a date for the next party?); if Karen is not coming to the party (i.e., the answer to the second question, “Are you coming to the party?” is No).

For all other cases, we are jumping to the third question, “What are you bringing to the party?”.

The logic map is also shown here below, once again reaching a logical conclusion towards the end of the survey.

3. Compare Options

In BlockSurvey, while setting conditions for Display and Jump Logic, there are 4 comparisons that can be done. These 4 comparisons are listed below.

• is
• is not
• in
• not in

As seen in sections 2 & 3, ‘is’ used to verify the answer to any question. ‘is not’ is also used for the same purpose.

When you select ‘in’ or ‘in not,’ you will receive a prompt to enter your list of items that can be checked against. Find the screenshot below for the prompt used for entering a list of items. The answer is checked against this list of items.

4. Benefits of Display and Jump Logic

4.1. Targeted Questioning

A widely known benefit of branching is Targeted Questioning.

If someone mentions they own a pet in one question, you can use jump logic to immediately ask them more about their pet in subsequent questions. This is targeted questioning.

4.2. Survey Shortens

Jump logic can significantly shorten the survey length for respondents.

Instead of making them go through every question, you can guide them to the sections relevant to their responses.

4.3. Engages Respondents

The surveys, made possible by the display and jump logic, are dynamic & interactive.

Instead of a sequential set of questions, respondents navigate through the survey based on their answers.

This makes the survey experience feel more conversational and engaging.

4.4. Gathers Precise Data

Display and Jump logic ensures that respondents only answer questions relevant to them.

By answering relevant questions, respondents are more likely to provide accurate, precise, and detailed responses.

5. Handy Tips To Follow

5.1. Balanced Branching

While applying display and jump logic is great for surveys, care should be taken not to overdo the logic.

The displays and jumps should not be confusing. Make sure that the flow is intuitive and easily understood.

5.2. Clear Indications

When you are jumping questions, it is important to let the respondents know. Provide clear instructions on what you are doing.

For example, it could be something like, "Based on your previous answer, the next set of questions will be about XYZ.”

5.3. Avoid dead ends

In our branching, no matter what path the respondents take, they should always reach a logical conclusion towards the end of the survey.

Care should be taken to avoid dead ends, which may irritate the respondents and lead to survey abandonment.

Let’s test your knowledge of Display and Jump logic now.

Test your knowledge on Display and Jump Logic

Final Thoughts

As we reached the completion of this blog, I hope you received a good understanding of Display Logic and Jump Logic.

You should have received a grasp on the available compare options. I also discussed a few tips and benefits of using Display and Jump Logic.

With the knowledge gained, are you geared to use display and jump logic in your surveys? Are you ready for targeted questioning? Are you prepared to provide a shortened survey to your respondents? Will your respondents be more engaged from now on? Do you want to gather precise data?

Start using BlockSurvey now.