7 Best White Label Survey Tools For Startup Founders

Blocksurvey blog author
Written by Swathi Lakshmi
Apr 14, 2025 · 2 mins read

As a startup founder, you are no stranger to market research. Whether you are driving product development, gathering customer insights, or scaling your brand, you need survey tools that work as hard as you do. Running a branded survey with a white label solution improves the quality of your research.

In this blog, we’ll explore the best white label survey solutions designed to give startup founders like you a competitive edge.

Ready to find the perfect survey tool for your startup? Let’s explore the survey tools together.

Do you really need a White Label Survey Tool?

Consider you have 2 options, using a third-party survey tool and creating your own survey tool. Both these options have challenges.

In a third-party survey tool, you do not have many customization options. Your survey has to run under a third-party domain name. Your respondents don't feel credible when they take surveys from third-party domains.

On the other side, creating your own survey tool from scratch can be tough because of cost & time issues, especially for a startup founder like you. With limited staff & knowledge, development and maintenance of the survey platform can be a nightmare sometimes.

This is where the balanced third option comes in - White labeled survey software.

How to decide on your White Label Survey Tool?

Now you are at a point where you decided you need white label survey software to carry on your market research. How will you decide on which tool to purchase? Here are a few things we would like to help you to make that buying decision.

Cost effective

A startup Founder can better understand the word cost-effective, because for him/her every dollar counts. That’s why finding a cost-effective white label survey tool is crucial. You need a solution that fits your budget without sacrificing quality.

Technical support

Nothing halts the data collection process faster than a technical hiccup. With branded survey tools, technical support comes with your white label package. Having dedicated support ensures that if you run into issues whether it’s customizing your branding, integrating with your CRM, or troubleshooting deployment, there’s always someone ready to assist.

Brand Kit

The survey tool’s brand kit contains your logo, brand colors, brand font, & themes. Brand kits help you to easily create branded surveys, with all your brand artifacts in one place. Get an understanding of your chosen tool’s brand kit features & capabilities before deciding to buy.

choosing the right tool for white label survey

Tools offering White Label solutions

BlockSurvey

BlockSurvey was founded by Wilson Bright and Raja Ilayaperumal. BlockSurvey stands out with its commitment to privacy, security, and anonymity. It offers highly customizable surveys with competitive pricing, making it a great choice for startup founders.

Customize your surveys the way you want and make them reflect your brand. You can fully customize the logos, fonts, colors, and custom URLs and share it as your own. With these features, startups can maintain a strong brand presence within budget.

While other tools offer white label solutions in their enterprise plans, BlockSurvey offers white labeling in its team plan itself. This makes it the ideal choice for startups looking for a budget-friendly white label survey solution.

Pros:

  • White label is available in team plan making it an affordable choice for startups
  • Privacy-focused survey tool with data ownership

Cons:

  • BlockSurvey’s pros beat the negatives

Pricing:

  • Standard: 29$ per month
  • Premium: 49$ per month
  • Team: 69$ per month

G2 Rating

  • 4.8 out of 5

Need full customization and privacy? Explore our White Label Surveys.

Qualtrics

Qualtrics was founded by Scott M. Smith, Ryan Smith, Jared Smith, and Stuart Orgill in Utah, USA. Qualtrics is a leading experience management platform known for its advanced survey capabilities and comprehensive data analytics. White label options are available in higher plans and may not be affordable for startups.

Pros:

  • Robust survey design and analytics tools
  • Extensive customization and integration options

Cons:

  • Expensive and complex, especially for small businesses
  • Complex to use for beginners

Pricing:

  • Contact sales to get the quote

G2 Rating:

  • 4.4 out of 5

SurveyMonkey

SurveyMonkey was founded by Chris Finley & Ryan Finley in 1999. It is a well-known platform with extensive features. But its white label options are generally part of high-tier enterprise plans. For startups, it may not be within the affordable range.

Pros:

  • Advanced features for survey building and analysis
  • Has various pricing plans to suit a wider audience

Cons:

  • White label is exclusive for enterprise plans
  • Complex features may be overwhelming for beginners

Pricing:

  • Team Advantage: $25/user per month
  • Team Premier: $75/user per month

G2 Rating:

  • 4.4 out of 5

Alchemer

Alchemer was founded by Scott McDaniel & Christian Vanek. It is headquartered in Colorado, USA. Alchemer is a comprehensive survey tool with advanced features. Its white label is also aimed at enterprise customers, providing a wide range of customization options suitable for large organizations.

Pros:

  • Offers a wide range of customization options including white labeling
  • Advanced features to support complex designs

Cons:

  • White label is only available for higher plans like enterprise plan
  • More expensive compared to other tools in the range

Pricing:

  • Collaborator: $55/user/month
  • Professional: $165/user/month
  • Full Access: $275/user/month

G2 Rating:

  • 4.4 out of 5

QuestionPro

QuestionPro was founded by Vivek Bhaskaran. The company is headquartered in Texas, USA. This tool also offers white-label features focused on enterprise customers. This makes the white label more suitable for established companies rather than startups.

Pros:

  • Advanced survey features to support complex surveys
  • Known for reliable customer support

Cons:

  • White labeling is reserved for more expensive plans
  • Less intuitive for beginners

Pricing:

  • Advanced: $99/user per month
  • Team Edition: $83/user per month

G2 Rating:

  • 4.5 out of 5

SurveySparrow

SurveySparrow was founded by Shihab Muhammed & Unni Pavithran. It is headquartered in Kerala, India. It is known for its conversational surveys and user-friendly interface. Like all others, they also offer their white label solutions in their more expensive plans.

Pros:

  • Conversational surveys make it engaging
  • Easy to set and use

Cons:

  • White labeling costs is higher
  • Lacks advanced features found in other tools

Pricing:

  • Business: $49 per month
  • Professional: $99 per month

G2 Rating:

  • 4.4 out of 5

JotForm

JotForm was founded by Aytekin Tank and is headquartered in California, USA. JotForm is a versatile form builder that also provides white label solutions. Offers extensive customization and branding but not in the affordable range for startups.

Pros:

  • Offers a wide range of templates and customization
  • Easy to use even for beginners.

Cons:

  • White label features are only available in enterprise plans
  • Some features are too complex for users with basic needs

Pricing:

  • Bronze: $39 per month
  • Silver: $49 per month
  • Gold: $129 per month

G2 Rating:

  • 4.7 out of 5

To Wrap it Up

As startup founders, white label survey solutions are essential to enhance your brand visibility and data collection. By choosing the right tool you can upgrade your brand by saving time and cost. So you can focus on more important things that matter to grow your company.

Ready to get started? Sign Up now!

7 Best White Label Survey Tools For Startup Founders FAQ

What is a white label survey tool, and why do startup founders need it?

A white label survey tool allows startups to customize surveys with their own brandings, such as logos, colors, and URLs, which helps build credibility and trust with respondents. It also saves the time and cost of developing a survey platform from scratch.

How does a white label survey tool differ from other survey tools?

Unlike third-party survey tools that host surveys on their domain and limit customization, a white label survey tool lets you run branded surveys on your own domain, enhancing credibility and control over the user experience.

What factors should startup founders consider when choosing a white label survey tool?

Founders should consider cost-effectiveness, the availability of technical support, the quality of the brand kit features, and the level of customization the tool provides.

Why is BlockSurvey a good choice for startups looking for white label solutions?

BlockSurvey offers affordable white label options starting with its team plan, making it a budget-friendly choice for startups. It also prioritizes privacy, security, and ease of customization, which are essential for building trust and maintaining a strong brand presence.

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blog author description

Swathi Lakshmi

Swathi leads the Growth Team at BlockSurvey, ensuring the company reaches new heights. When away from the office, Swathi indulges in movies, enjoys a wide variety of music, and loves to travel to new and exciting locations.

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