5 Tips to create Anonymous Survey, and know When and How to use them
What is an Anonymous Survey?
An Anonymous survey is a survey where the respondent’s Personal Identity is not collected by the researcher or
the survey's creator, or the survey platform. It gives the respondents the confidence to voice their opinions
without being identified. A respondent’s choice may not be identified when the results are evaluated at any point
In most surveys, who is responding to the survey doesn’t really change the results, the responses are going to do all the need than the identity. The attributes like name, email address, or the company they work for are not alone personal identity, in the digital world, the IP address of an individual is also personal information, so you must ensure your survey tool doesn't collect the IP addresses of the respondents.
Confidential Surveys vs. Anonymous Survey: In an anonymous survey, the personal identity of the respondents is not collected by the survey administrator, but in a Confidential survey, the entire survey is kept private, secret, or accessible to very few people.
When to use an Anonymous Survey?
Imagine you are a new brand in a growing market, there are already an ample amount of players in your market.
Now you want to know how the customers feel about your product, and how they compare it with the other available
options, and everything under the sky your customer feels about your product, lets see how an anonymous survey
helps you solve these problems,
High Response rate:
A survey response rate of 50% or higher is considered to be an excellently performed survey. So eventually if the response rate increases, the completion rate also increases and that surely adjudges the effectiveness of the results obtained. In that case, it is proven that keeping the survey anonymous can increase your response rate.
True & Honest Feedback:
When you are developing a product, you put your heart and soul into it, but the fact is you cannot see where the product fails, so if you want to know honest answers on the pros and cons of your product, creating an anonymous survey will give the respondents a confidant to express themselves freely.
One of the most common uses for anonymous surveys is to capture honest employee feedback. Anonymous employee surveys can help encourage new ideas, increase productivity, and reduce turnover. And also you can ensure that the survey responses are not tied to their growth in the company.
Surveying People at risk:
You may want to run a survey among the at-risk people like Immigrants, Victims, etc. In that case, creating an anonymous survey helps you hide their identity, and gives them the confidence to give you an honest reply.
5 Tips to create Anonymous Survey:
#1. Avoid PII:
The Personally Identifiable Information like name, date of birth, address, social security number, license
number, passport number, the email address can make your respondent easily identifiable, so you should be careful
to avoid these in your questions
#2. Avoid DII:
The Digitally Identifiable Information includes IP addresses, browser type, machine type, geo-location, and any other analytics gathered through trackers. Collecting this information without the consent of the respondent is highly unethical. The only way to ensure this is to carefully choose your survey platform. Many pioneers, premium, and popular survey tools available now are not completely anonymous. They collect the respondent's IP address, saying to avoid duplicate responses.
BlockSurvey is the most Data secured survey tool available online now. BlockSurvey completely keeps the respondent anonymous, by end-to-end encryption and decentralized storage of the data using Blockchain technology.
#3. Decentralized Identity:
The main reason behind collecting the IP addresses of your respondents is to avoid duplicate submissions; this is what the survey platforms are claiming. Decentralized Identity is the only solution available to this problem; BlockSurvey uses the Decentralized identity bootstrapped from the blockchain. Meaning the respondent can own their data by signing to answer a survey. The data is encrypted end to end, and only the data collector and the data provider get to see the data and not anyone.
#4. Do not use Custom variables:
Custom Variables or Query URL is a feature you can use with a Web Link collector to track data about people who take your survey. It passes data you put in your survey link into your survey results. So if your Survey platform has the option to set up the custom variable, do not use that.
#5. Review every question in a holistic approach:
Finally, after completing creating survey questions, go through them one by one and avoid questions that will affect the anonymity of your respondent.
How does BlockSurvey keep your survey anonymous?
With BlockSurvey, you can really create an anonymous survey; unlike other survey platforms, BlockSurvey
doesn’t store or use any of your data. Most online survey tools store the digital identity of their users and use
it for Targeted Marketing purposes or other ways to monetize this metadata.But BlockSurvey strongly
believes ‘You own your data, it’s your fundamental digital right. This maintains the anonymity of the survey
creator as well as the survey respondent.
So far, the overall users of BlockSurvey felt a higher response rate than their previous survey tools put to use. They found the main reason behind this is the Data privacy feature which eliminates the fear of data security among the respondents and ensures as the most secure platform to keep their anonymity. This, in turn, helps them give their honest responses to the survey and an increased Survey Completion Rate.